Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry

How your business can be an Instagram Video star

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Instagram has ventured beyond still images and expanded to video-sharing, but what does this mean for businesses and how can you use it?

Grab a cuppa and take in some of the best resources on the web, curated by the Smarter team.

grid with different shaped counters on it

1. What is Instagram video?

Last time Instagram made waves in the press it was because of Facebook’s cool $US715 million takeover of the photo-sharing service, which made the company’s 13 employees multi-millionaires. Since the acquisition, Facebook have amped it up with additional features, including the ability for users to view photos on maps and tag friends in images. 

The new video-sharing feature is by the far their most exciting development to date and offers up to 15-second video uploads and 13 filters to throw over your captures. Take a look at the official how-to clip here.

2. What does the video element mean for Instagram?

We already know what consumers think of Instagram’s foray into video-sharing by the buzz on social media. Who else woke up to Instagram clogged feeds? This article from Forbes takes a different approach and looks at what this means for Instagram as a corporation: The risk of this new venture for owner Facebook, how will video change user experience (a filter can only do so much), the logic behind the 15-second video length and what does it mean for video-sharing apps such as Twitter’s Vine.

Check it out here.

3. The brands already using it for marketing

The innovation was only announced yesterday afternoon, but some very social media savvy brands were incredibly quick to embrace the new tool. Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry.

As for how many brands will make the jump from Vine and streamline their social media channels, only time will tell, but we’re guessing the ability to edit reels and the extended video length, which is over double that offered by Vine, is enough to make plenty of businesses consider it. See how brands are already using Video on Instagram here.

Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry.

2. What does the video element mean for Instagram?

We already know what consumers think of Instagram’s foray into video-sharing by the buzz on social media - who else woke up to Instagram clogged feeds? This article from Forbes takes a different approach and looks at what this means for Instagram as a corporation: The risk of this new venture for owner Facebook, how will video change user experience (a filter can only do so much), the logic behind the 15-second video length and what does it mean for video-sharing apps such as Twitter’s Vine. Check it out here

3. The brands already using it for marketing

Some very social media savvy brands were incredibly quick to embrace the new tool. Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry. As for how many brands will make the jump from Vine and streamline their social media channels, only time will tell, but we’re guessing the ability to edit reels and the extended video length, which is over double that offered by Vine, is enough to make plenty of businesses consider it. See how brands are already using Video on Instagram here.

Five tech trends for small business
Trends
Five tech trends for small business

In an increasingly connected world small businesses need to embrace technologies and tools that can make them stand out from their rivals, according to a Telstra Business Award...

Social media pages give small businesses a platform to show their products to a global audience of potential customers.
Growth
Growth
Not Perfect, but Small Business Still Needs Facebook

Privacy scandals and algorithm changes may have signaled the end of Facebook’s “golden age” as a marketing platform, but for most small businesses it is still an indispensable ...

Cyber security firm, Penten, celebrates winning the 2018 Telstra Business of the Year Award.
Success Stories
Success Stories
Prevention through deception Penten’s recipe for success

Canberra-based cyber security company, Penten, is the 2018 Telstra Australian Business of the Year. The business uses cyber deception strategies to protect Australian governmen...

Simon Rowe, the founder of Sleepbus want to develop a new mobile shelter specifically for women.
Success Stories
Success Stories
Sleepbus a first stop on the road to a better life for the homeless

It’s not okay for women fleeing domestic violence to have to sleep rough, and Sleepbus founder, Simon Rowe, plans to launch a new women’s shelter in Melbourne to provide them w...