Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

How your business can be an Instagram Video star

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

Instagram has ventured beyond still images and expanded to video-sharing, but what does this mean for businesses and how can you use it?

Grab a cuppa and take in some of the best resources on the web, curated by the Smarter team.

grid with different shaped counters on it

1. What is Instagram video?

Last time Instagram made waves in the press it was because of Facebook’s cool $US715 million takeover of the photo-sharing service, which made the company’s 13 employees multi-millionaires. Since the acquisition, Facebook have amped it up with additional features, including the ability for users to view photos on maps and tag friends in images. 

The new video-sharing feature is by the far their most exciting development to date and offers up to 15-second video uploads and 13 filters to throw over your captures. Take a look at the official how-to clip here.

2. What does the video element mean for Instagram?

We already know what consumers think of Instagram’s foray into video-sharing by the buzz on social media. Who else woke up to Instagram clogged feeds? This article from Forbes takes a different approach and looks at what this means for Instagram as a corporation: The risk of this new venture for owner Facebook, how will video change user experience (a filter can only do so much), the logic behind the 15-second video length and what does it mean for video-sharing apps such as Twitter’s Vine.

Check it out here.

3. The brands already using it for marketing

The innovation was only announced yesterday afternoon, but some very social media savvy brands were incredibly quick to embrace the new tool. Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry.

As for how many brands will make the jump from Vine and streamline their social media channels, only time will tell, but we’re guessing the ability to edit reels and the extended video length, which is over double that offered by Vine, is enough to make plenty of businesses consider it. See how brands are already using Video on Instagram here.

Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry.

2. What does the video element mean for Instagram?

We already know what consumers think of Instagram’s foray into video-sharing by the buzz on social media - who else woke up to Instagram clogged feeds? This article from Forbes takes a different approach and looks at what this means for Instagram as a corporation: The risk of this new venture for owner Facebook, how will video change user experience (a filter can only do so much), the logic behind the 15-second video length and what does it mean for video-sharing apps such as Twitter’s Vine. Check it out here

3. The brands already using it for marketing

Some very social media savvy brands were incredibly quick to embrace the new tool. Canadian sportswear label Lululemon was first to develop their own “insta-video” strategy, shortly followed by streetwear company Urban Outfitters and iconic British luxury brand Burberry. As for how many brands will make the jump from Vine and streamline their social media channels, only time will tell, but we’re guessing the ability to edit reels and the extended video length, which is over double that offered by Vine, is enough to make plenty of businesses consider it. See how brands are already using Video on Instagram here.

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