Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Australia Post gives spice vendor Gourmet Morsels a variety of delivery options for orders of all sizes.

australia post boxes

One of the first things Chef Joe remarked on to Sue when he came to Australia was the amazing fresh produce available here. “He had an outstanding career in Europe and continued cheffing here as he wanted to understand how Australians like to eat,” says Sue. “The excitement was in discovering new ingredients and flavours.” That passion for flavour has translated into herb and spice blends designed to transform the standard meat and three veg into an exciting meal to share with friends and family.

Often a little flavour goes a long way, whether you’re stir frying chicken with a spicy Szechuan mix or adding a tangy crust to slices of steak with a Jackaroo Dukkha (linseed, black mustard and lemon myrtle). As Sue tells it, one of the things she loves about Gourmet Morsels is its ability to evolve to meet the trends of the moment, as well as the family favourites, because spices are easy to mix into neat, convenient packages.

“Our business hasn’t been affected by the economy being in a bit of a downturn because we offer a convenient and affordable way to enjoy gourmet food,” she explains. “Part of our marketing strategy is to offer free delivery, because when we developed our pricing we factored that in. I think it’s a good point of difference and our customers appreciate the fact they can hop onto a website and buy something without having to think about delivery charges.”

Sue says she’s had a lot of help from her Australia Post account manager in Hoppers Crossing Business Hub, Jen O’Callaghan, on packaging products and managing deliveries: “When a small business first starts there’s a lot to learn, such as how to make packaging cost-effective. With Jen’s advice we designed all of our products to neatly fit into Australia Post parcels, so our postage costs are easier to manage. Plus, we’re doing bulk orders, so discounted postal rates mean I can offer free or flat rate delivery to my customers.”

Gourmet Morsels sends around 3000 small packages per year via standard post to domestic customers, while the larger, mainly commercial orders are fulfilled via Express Post or StarTrack: “Tracking numbers and expected delivery times meet their ‘must have now’ expectations for delivery,” says Sue, adding that she’s now using StarTrack more frequently as her business has expanded to supply supermarkets.

“Our first big order was for 10,000 of our Funky Dinner Boxes, which StarTrack delivered on six pallets. Since then we’ve been trialling our products in 20 Coles and we’ve had 100% success rate with our deliveries.
“Customers expect flawless, fast, cost-effective service, so manufacturers need to provide delivery logistics that match our fast paced world. In my opinion, innovation is and always will be the key to business growth and sustainability.”

The whole package

Gourmet Morsels’ environmental ethos includes a commitment to minimising packaging: “We developed beautiful packs in a range of sizes to fit perfectly into existing Australia Post envelopes and boxes, so they’re safe and cost-effective to post,” explains Sue. “So our 70 gram pack fits into a normal envelope; the 140 gram pack fits into the next sized-up envelope; and multipacks neatly fit inside the cartons without any padding.”

Learn more

About how Australia Post can help your business grow.

Find Out More

Cyber security firm, Penten, celebrates winning the 2018 Telstra Business of the Year Award.
Success Stories
Success Stories
Prevention through deception Penten’s recipe for success

Canberra-based cyber security company, Penten, is the 2018 Telstra Australian Business of the Year. The business uses cyber deception strategies to protect Australian governmen...

Simon Rowe, the founder of Sleepbus want to develop a new mobile shelter specifically for women.
Success Stories
Success Stories
Sleepbus a first stop on the road to a better life for the homeless

It’s not okay for women fleeing domestic violence to have to sleep rough, and Sleepbus founder, Simon Rowe, plans to launch a new women’s shelter in Melbourne to provide them w...

woman working on laptop amongst clothes racks
Is your business nbn™ ready? Take the quiz

Getting ready for the nbn™ network is simpler than you might think. Test your knowledge and learn more about what to expect with the Smarter Business national broadband network...

a low angle of a man looking away into the distance in front of a trailer and a dog sitting next to him
Tech Solutions
Tech Solutions
Escape the rat race with the nbn™

Accessing nbn™ with Telstra, the editor of Time to Roam can now work from his north coast farm, with a business manager in Lismore and the designer in Sydney. Time to Roam has ...