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Industry Trends

Many industries in Australia face disruption to current business models and ways of working thanks to emerging technologies. Stay ahead of the changes impacting your industry with analysis and insights into market trends from the Smarter Business™ team.

Paul Greenberg, founder of online retailer network NORA, speaking at an event.
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Paul Greenberg on e-commerce: Customers want a personalised experience

Paul Greenberg, founder of online retailer network NORA, is something of a pioneer in Australian e-commerce. After 35 years in the wider industry, he says success still comes b...

Two network engineers inspecting data cables.
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A day in the life of a network engineer in 2020

It’s 2020 and network engineers are no longer just IT nerds. Sure, they need technology skills, but their problem-solving ability and sense of empathy are just as important to ...

woman working on laptop amongst clothes racks
Trends

Getting ready for the nbn™ network is simpler than you might think. Test your knowledge and learn more about what to expect with the Smarter Business national broadband network quiz. The nbn network is creating new business opportunities in our increasingly interconnected world. With fast broadband, speedier downloads and uploads and a wide range o...

Paul Greenberg, founder of online retailer network NORA, speaking at an event.
Trends

Trends Industry Trends

Paul Greenberg on e-commerce: Customers want a personalised experience

Paul Greenberg, founder of online retailer network NORA, is something of a pioneer in Australian e-commerce. After 35 years in the wider industry, he says success still comes b...

Two network engineers inspecting data cables.
Trends

Trends Industry Trends

A day in the life of a network engineer in 2020

It’s 2020 and network engineers are no longer just IT nerds. Sure, they need technology skills, but their problem-solving ability and sense of empathy are just as important to ...

Image shows a woman working from home on a desktop computer.
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Trends Industry Trends

In the Loop: Is small business overlooking the opportunities presented by increased mobility?

Welcome to In the Loop, our monthly snapshot of Telstra’s research into the state of small business in Australia. Small businesses may be underestimating how much mobile tech...

Image is of a man in a workshop doing business on a laptop computer.
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The rise of the microbusiness

The microbusiness boom is a 21st-century phenomenon. These days, thanks to the power and accessibility of technology, almost anyone can start up a business – and a huge number ...

Image shows man slumped over desk looking at paperwork and a laptop computer
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In the Loop: Small businesses struggling with IT

The increasing complexity of IT systems has been outed as the biggest challenge for Australian small businesses in 2017. Welcome to In the Loop, our monthly snapshot of Telstra...

illustration of digger against buildings in the background
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A day in the life of a construction manager in 2020

It’s 2020 and the demands of clients and ever-growing use of smart technologies have changed the way construction managers operate, for the better. Off to work … Fresh from...

Man taking phone call on headset
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Hot-desking: How successful businesses make it about people not desk space

Hot-desking is still a thing, but the secret to making it work is to look beyond mere desks and realise it's not about moving, swapping or removing furniture, it's about workin...

Woman waiting at bus stop whilst working on tablet
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Omnichannel vs multichannel: Providing a seamless experience

Customers increasingly expect an omnichannel experience. But what does that actually mean and how might it differ from a multichannel retail strategy? “You say multichannel, I ...

A woman working at a laptop in a library
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In the Loop: Less than half of Australian businesses have a website

Welcome to In the Loop, our monthly snapshot of Telstra’s research into the state of small business in Australia. Ever been frustrated at not being able to find a business onli...

A man in a factory working with a small crane
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Future ways of working: Retail, construction and manufacturing

From 3D printing to robot bricklayers, we take a look at what the future could look like in the manufacturing, retail and construction industries. Sixty-five per cent of childr...

A close up image of an architect drawing on a construction map
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Why construction needs to think beyond the bottom line

Builders and project managers operate in one of the most competitive industries in Australia. And this competition means a bottom-line approach to management is no longer enoug...

A young male doctor in scrubs smiles at the camera in an office
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Trend watch: What's happening in healthcare?

The healthcare sector is seeing significant challenges. But with great challenges comes great opportunity to evolve.

A man and woman talk with one another behind a window
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The changing face of finance

For finance, accounting and other professional services, technology has fundamentally shifted operations. What used to be primarily functional is now about much, much more. Whe...

Two men having a discussion behind a window
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Getting secure in finance

When it comes to the finance industry, protecting data isn’t optional – but many businesses aren’t prepared for the risk.

A pair of women looking at a smartphone while shopping
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Sensis e-Business Report: Online sales mean connectivity is key

A recent report from Sensis looking at the state of online business in Australia has shown connectivity is more important than ever.

The side of a tall glass office building as seen from ground level
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Fiscal forecast: Finance and insurance

Regulatory requirements put onto the big four and Macquarie Group mean big changes for the financial sector. The big issue affecting the finance industry over the next three mo...

A dressmaker stands in her shop backed by a wall of fabrics
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The small business economy

Leon Gettler says tech, the dollar and changes to GST are the big things for Aussie business to watch out for in the coming months. The biggest trend to watch out for in small ...

Overlooking a manufacturing site
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Fiscal outlook: Manufacturing

Manufacturing has had a challenging few years, but great challenges have led to a leaner and more efficient industry. Activity across the Australian manufacturing sector fell s...

A couple walks through a store holding shopping bags
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Economic forecast: Retail

Figures show that retailers could be in for a rocky ride for the next six months. But being adaptive and online can help manage a difficult period. In the months ahead, retaile...

Group of people dancing in pairs
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Google Trends: What can it do for your business?

Rather than just track your own performance, you can chart Google searches for your business alongside searches for your competitors – offering a snapshot of how you're faring ...

Trucks driving along freeway
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The future of M2M in the industrial sector

The Land Of Sweeping Change report released by Telstra on trends in the Machine to Machine (M2M) sector shows varied uptake and interest, but the sector shows great promise. Th...

Sparks fly from a grinder
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Fiscal forecast: Construction

The construction industry has been going through healthy growth but there are doubts from some analysts whether it can be sustained. We look at what the future holds for constr...

Man standing on steel grate
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Small business outlook: The quarter ahead

The Aussie economy can have a huge difference to how small businesses run. Leon Gettler looks at what it holds for the first quarter of the new financial year. The most recent ...

glasses on macbook air on table
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Get ahead with Smarter's Small Business Reports

In a series of six research reports, Telstra Smarter Business™ explores the trends affecting Retail, professional services, construction, healthcare, finance and manufacturing.

Mr Burger food van
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Hungry for a sale: What SMBs can learn from food vans

Pop-up restaurants aren’t just creating heat in these portable kitchens, but in the business world, too. Food vans are all the rage. Restaurant owners looking for new ways to b...

Superman accountant
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Diving aussie dollar to cause pain for SMEs

Recent falls in the value of the Australian dollar are placing upward pressure on costs for local businesses.

Mobile retail infographic
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2015: Mobile retail trends coming to you

2014 was a pivotal year for many mobile technologies – 2015 will extend the gains.

trolley
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O come all ye shoppers: Retailers counting on a solid christmas

By the standards of recent Christmas seasons, 2014 is shaping to be solid, if a little unspectacular, for the nation’s Retailers.

toy trucks and stores
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Everyone wants to be a retailer now

Where would you go to buy a Swiss Army Knife? To a Swiss Army Knife store, of course. Michael Baker explains why manufacturers are increasingly opening up their own stores to s...

h&m retail staff
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Global fashion retailers in the 'burbs

What does it mean for local stores when shopping centres build spaces for international brands to establish a presence in Australia? How do these mega-malls fit into the overal...

graphic of graph and watch
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Management to do list Q2 2014-15: What you need to know now

Keep on top of legal, marketing and technology matters this quarter with Australia’s leading experts.

australia post boxes
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Box Ready: Making the most of mail order

Australia Post gives spice vendor Gourmet Morsels a variety of delivery options for orders of all sizes.

dinosaur
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Nearly half of Australian mid-size businesses face extinction

Close to half of Australian medium-size enterprises could start failing in three years, according to a new survey of chief financial officers. Close to half of Australian mediu...

farmer
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Farmers expect business performance to improve despite worrisome agricultural economy

Australian farmers are less confident about the national agricultural economy but more confident about their own business performance, according to a recent report. The latest ...

coins in a pile
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What will become of Bitcoin?

Australian Retailers may risk swallowing a double dose of GST liability if they choose to trade in crypto-currencies, law firm DLA Piper Australia warns. The Australian Taxatio...

jeans on a rack
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Is retail the worst industry to work in?

According to a ranking published by 24/7 Wall Street, a US financial news / commentary site, they are absolutely at the bottom of the corporate heap as far as their current and...

clouds
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Post budget gloom for micro businesses

Despite the increasing optimism of small, medium, and large Australian businesses since the May 2014 Budget, Australia's micro businesses are feeling the pressure according to ...

illustration of farmer and farm animals
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How to make your videos go viral

It is possible to create your own viral story, here are the core ingredients necessary to do so. When a story or a picture goes viral, it can be a wonderful marketing tool if y...

carpenter tradie building
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Building a future: The changing face of construction

These six free apps use your little data to streamline your day. Construction companies are integral to the Australian economy, with their total contribution to the production ...

shirts on a rack
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The outlook on retailers In Australia

Independent Retailers have been doing it tough in recent years and the accelerating globalisation of Australian fashion Retail isn't doing them many favours. As recently as fiv...

woman at checkout of grocery store
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The high-tech route to faster checkouts

When people think about technology and the shopping experience it’s common to focus on the ‘wow’ factor of technology as entertainment. There is a more prosaic and arguably muc...

Business shirt with tie, glasses, pen and passport
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What Aussie business travellers miss most

A recent survey discovered that Aussie business travellers get more homesick than global counterparts. Aussies miss the comforts of home more than business travellers from the ...

3 people exchanging food donations over a box labelled "food donations"
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Give not take: A look at social entrepreneurship

Social responsibility: Why doing your bit for the community can do wonders for your small business. Earlier this month Gail Kelly, CEO of Westpac, announced that the group had ...

Corner of a TV remote control
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Playing to win: Are TV commercials and viral videos effective?

Like David and Goliath, one small business dared to take on the big names in the Super Bowl ad war and went viral. Find out how TV and social media campaigns can benefit your b...

cartoon robber
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Is the business of crime in decline?

Is the business of crime in decline? Thieves are taking half what they were a decade ago. Most of us choose to live on the right side of the law, but crime, in some ways, can b...

Jackie Maclean from plumbing services with co-worker in door entrance
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Gold medal's socially responsible practices

Apprenticeships are built into the foundations of Gold Medal Services, a plumbing service based in Darwin. Business manager Jackie Maclean says they have employed at least one ...

grid with different shaped counters on it
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How your business can be an Instagram Video star

Instagram has ventured beyond still images and expanded to video-sharing, but what does this mean for businesses and how can you use it? Grab a cuppa and take in some of the be...

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5 future business trends set to go the distance

JWT have peered into the future again. Here are the business ideas that are taking off. Each year renowned marketing communications brand JWT compiles a list of 100 of the bigg...

globe
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Fad or forever: Geo-fencing to target customers

Retail analyst Michael Baker asks if mobile marketing can pull customers into bricks-and-mortar stores. The new technologies of ‘geo-fencing’ are an enticing prospect for retai...