Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Awards Business Tools Subscribe Tech Enquiry
Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

In an increasingly connected world small businesses need to embrace technologies and tools that can make them stand out from their rivals, according to a Telstra Business Awards judge.

The evolution of digital tools and technologies is giving smaller businesses access to affordable systems and products that traditionally would be seen as being for larger enterprises, CISCO Client Director, John O’Haire, believes.



“It’s never been more important for small and medium business owners to keep their fingers on the pulse when it comes to technology and connectivity, to help drive their business forward,” he says.

Here are John’s four tech trends that small businesses should be embracing:

  1. Adoption of cloud computing. So you’re able to run your business like much larger enterprise, simply and cost effectively.     
  2. Integrated use of social and mobile. There’s no shortage of platforms for small business to reach and engage with new customers, partners and suppliers.
  3. Insights from data and analytics. Simplified access through platforms and websites that will give you insights into what your customers are doing and the market trends to allow you to make important decisions.
  4. Explosion of the Internet of Things (IoT). There will be an amazing amount of data coming from connected devices and that provides an opportunity for small businesses like agribusiness or manufacturing to run its operations more effectively.      

Understanding the needs of your business and the technologies that are available to meet those needs can make a massive difference to how your business functions, and to how customers view it    

Be prepared for the tsunami of technology

Taking a proactive approach to technology can help you stay ahead of your competition.

Find out more

Twitter Headquarters San Francisco Canteen
Business IQ
Business IQ
Leadership lessons from Airbnb and Twitter

Airbnb and Twitter both can offer some brilliant lessons in scaling up to achieve global supremacy. Though as Morris Kaplan explains, leaders of fast-growth companies rarely ge...

woman sat on desk whilst hugging latptop screen
Tech Solutions
Tech Solutions
How Cloud computing can really save your business

IT experts have been praising the cost savings and productivity boosts of cloud storage technology for years. But what does that mean for small businesses in the real world? It...

Christmas criminal Christmas present
Business IQ
Business IQ
Steer clear of net nasties this christmas

Think twice before opening that digital Christmas card or clicking on that festive-looking link, internet security experts and consumer authorities warn. That animated Santa Cl...

dog
Customer Experience
Customer Experience
How to inspire customer loyalty

A customer loyalty program is much more than a card-based reward system. It's a way to create brand fanatics. 2018 research by Mastercard shows that 9 out of 10 Australians bel...