Customer Trends

Customer expectations are always changing. Stay on top of consumer trends and learn what customers want most from businesses like yours, with insights and expert advice on how to improve customer segmentation, experience and retention.

Group of young people shopping
Trends
Anatomy of a yuccie

The hipster trend is on the decline, but now we have another on our hands. It’s time to meet your new customers. First we had yuppies. Then post-GFC it was all about muppies (m...

Books from above
Trends
Read Fiction to Learn How Customers Think

If you want to understand your customers, pick up a good book and get lost in its characters. Discover what prolific writer and psychologist Hugh Mackay thinks about the insigh...

A taxi driving through the rain in New York
Trends

The on-demand economy is turning the world into the consumer’s oyster. So how can your business benefit? Things work differently in New York. In New York, you walk faster, and if you’re a slow tourist, you will be told to speed up. After a while in New York, you start tolerating rats. The volume of your shriek dissipates as you get use to them scur...

Group of young people shopping
Trends
Anatomy of a yuccie

The hipster trend is on the decline, but now we have another on our hands. It’s time to meet your new customers. First we had yuppies. Then post-GFC it was all about muppies (m...

Books from above
Trends
Read Fiction to Learn How Customers Think

If you want to understand your customers, pick up a good book and get lost in its characters. Discover what prolific writer and psychologist Hugh Mackay thinks about the insigh...

illustration of mobile phone with shopping cart displayed
Trends
What will the mobile customer look like in 2015?

Our smartphones are always with us so it’s no surprise it’s estimated that in four years m-commerce will account for the same global sales as e commerce did in 2013. The portra...

man holding a donut
Trends
Cashing in on our cravings: 6 start ups reveal their recipes for success

We’re a nation of dessert lovers: in fact it could be said we have somewhat of an obsession with confection. We’re mad for macarons, crazy about cupcakes and all scream for ice...

cartoon hands holding mobiles
Trends
Should your business have an app?

Australian consumers are showing signs of being sceptical about the value of paid smartphone and tablet apps, a new survey has found.

woman with long nose
Trends
Should you believe what your consumers say?

Effective market research is vital to running a successful business, but how exactly do you ensure that the information you're getting is valid? Consumer research professionals...

the collection bar retail store
Trends
Retail comes full circle

It’s back to store for etailers as online shopping collection points get physical. On August 12, Craig Woolford, consumer sector retail research analyst at Citi drew attention ...

shopping trolleys
Trends
Can Aussie retail win back fickle digital customers?

Avoid end of financial year (EOFY) stress and ensure your business is well prepared. When three leading minds in Australian Retail recently met to share their views on the...

Braaap's Owner, Brad Smith, with Motorcycle
Trends
In first place: Braaap's top 5 social media tips

How motorcycle business braaap gets the most out of social media. Brad Smith was 18 when he designed the motorcycle of his dreams. Then he got on a plane to China in hope o...

Hand icon clicking on basket in front of keyboard
Trends
Can your customers get through the checkout?

Why Aussies are browsing on mobile devices but not checking out the cart. While the country has the one of the highest rates of mobile device ownership in the world, with 65% f...

circuitry
Trends
Dealing in real time: How technology is creating a power shift between consumers and retailers

Not so long ago, uttering the word 'showrooming' was enough to evoke a shudder of fear and loathing in a room full of Retailers. The word raised the image of iphone-toting merc...