Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Tech Solutions

Never tyre-ing of innovation

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

For Bridgestone Tyre Centre franchisee, Paul Mckernan, the nbn™ has led to more than just fast internet. It’s allowed him to relook at how his business runs.

man leaning against pillar in car mechanical garage

On Bouverie Street in Carlton, Victoria, sits one of Australia’s most tech-savvy tyre centres. It’s not a high tech-hub of gadgets and technological wizardry – it’s a family business that’s been in the community for 30 years. The nbn courses through its veins – powering the internet, security systems and EFTPOS and giving its owner, Paul Mckernan, the ability to run his business more efficiently.

“Without a computer, without internet, I just don’t think you could run a business to be honest in this day and age. I don’t think it could happen.

“The nbn to me is today’s technology that’s available. And I just think if technology is available out there that people should embrace it, especially in business.”

Speed can equal sales

Being a franchisee, having easy access to stock levels and accurate, up-to-date information is integral to providing good customer service and landing sales.

“All [Bridgestone] Tyre Services around Australia are linked on computers to a third party which runs several programs, which allows us to see a tyre in any of the 300 Bridgestones that are around Australia. If you can see where that stock is, and you need that stock for a customer, then you can get a sale very quickly.”

Driving efficiency

And while the speed made a significant difference to the operations of the Carlton workshop, its when the conversation turns to business efficiencies that Paul starts to show how the nbn is about more than speed for him.

“For me the nbn not only represented more speed, but it gave me an opportunity to have a look at the business that I do with Telstra.

“If you’ve been a long term customer with a phone supplier like Telstra, then agreements and plans were put in place a long time ago. Normally… it’s renewed, you pay your bills each month, but you don’t visit the account too often, and you don’t have a look at what is out there, what is available, and how you can benefit from that.

“And that’s the one thing that I’ve learnt. Once I did convert to the NBN I managed to streamline the business [and] delete a couple of lines that weren’t in use.”

The road to ROI

After being on the nbn for six months, Paul’s sold on the nbn, and is looking forward to what the future will hold for the business.

“I just think that anything like this you have to give it 12 months. I’m half way through there. After six months I’ve seen that I’m not spending any more money than I was on the old system, but I have streamlined the business, and I am getting quicker speeds through the nbn, so I’m a satisfied customer.”

At the end of the day, for Paul – it comes down to being able to service his customers, his franchisor and his family business as well as possible.

“The benefit of the nbn to my business was virtually instantaneous… Once you open your eyes to what is available to you out there, it is a much better way of doing business.”

Looking to get connected to the NBN?

 Check to see if the nbn™ is available in your area on Telstra's nbn™ Rollout Map.

Find Out More

Telstra services on the nbn are not available in all areas or to all businesses. Once you take up a service on the NBN, you can’t move back to Telstra services on the existing copper network. Check here to see if the NBN is available in your area. Actual speed levels and quality of your services on the nbn vary due to a number of factors including hardware and software configuration, source and type of content downloaded, whether you’re connected by Wi-Fi or Ethernet cable, the number of users and the performance of interconnecting infrastructure not operated by us.   The NBN Co logo, NBN Co and nbn are trade marks of NBN Co Limited and are used under license from NBN Co Limited. The spectrum device and ™ and ® are trade marks and registered trade marks of Telstra Corporation Limited, ABN 33 051 775 556.

glitter banner spelling out happy holidaze
Productivity
Productivity
Make Christmas less stressful with top coping strategies

Are you worried there’ll be more bah humbug and less magic this Christmas? You’re not alone. Read on to see how to stress-proof the silly season.

Christmas corporate gifts waste
Productivity
Productivity
Are business Christmas gifts going to waste?

Environmental conservation groups urge you to re-think your choice of business gifts this year. So, what options other than the stock standard promotional presents can you send...

Image shows a person sitting at a laptop computer and working on a website design.
Growth
Growth
How to get the most out of your content strategy

These digital tools will help you maximise the impact of your content marketing strategies. In the war for attention, the challenge for businesses will be to create content t...

man holding coffee cup looking at tablet
Customer Experience
Customer Experience
SEO 101: 5 things you can do today to grow your online presence

For many, SEO can seem like a foreign concept, better left to tech brands. But there are very real benefits to having a smart site, and easy ways to go about it. Search Engine ...