Tech Solutions

Dr Hugh Bradlow: NBN and the digital economy

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

As National Broadband Network is rolled out across Australia, we speak to Telstra’s chief scientist Dr Hugh Bradlow about the changes in store for our rapidly changing digital economy.

Australia’s economy has taken on many forms. In the 1820s we were a wool economy; this was followed by a gold rush, then a boom in transport and manufacturing. Today, the role of technology in a knowledge-based economy rises.

The introduction of National Broadband Network in Australia opens a new chapter for Australian businesses. It’s expected to reach millions of premises in the next five years, aiming to provide fast and reliable internet services across the country.

We spoke to Telstra’s chief scientist Dr Hugh Bradlow about Australia’s digital economy, and how the introduction of NBN is set to revolutionise the digital landscape. In our interview, we discuss exactly what NBN brings to Australian businesses, and what this means for the way we operate.

A woman typing on a laptop.

Note: SoundCloud isn't supported by Internet Explorer 8 and Internet Explorer 9, but you can download the latest version of Internet Explorer.

Efficiency

Today, opportunity within the digital economy is driven by broadband, mobile, and cloud.

“The advent of widespread broadband and particularly media-centric broadband [the next generation of broadband] that NBN is bringing enables online interactions that are much richer,” says Dr Bradlow.

“Mobile enables online interactions that are much more flexible, and cloud makes the whole process much more efficient.”

As technologies develop, so do the opportunities for productivity.

“Going forward, there are whole new set of technologies that are developing very quickly – in particular artificial intelligence and data analytics and the Internet of Things – that will enable even greater digitisation of the economy,” he says.

“Therefore [there are] opportunities to enhance service and to make things more efficient.”

Change of attitude

The introduction of NBN is an opportunity for every business to take a fresh look at how they work, and the types of processes they have in place.

“If you’re still concentrating on running your own computing infrastructure then you really have to ask yourself why,” says Dr Bradlow.

“Because there’s no reason why you shouldn’t be putting more and more of your computing tech abilities into the cloud, into public cloud service providers.”

According to Dr Bradlow, as technologies that require the level of bandwith provided by NBN, such as augmented reality, become more utilised, it’s crucial for businesses to be ready to adapt to these changes.

Looking to get your business onto NBN?

Explore NBN plans and features with Telstra today.

Find Out More

Things you need to know:

Telstra services on NBN are not available in all areas or to all businesses, check your address availability. In areas serviced by NBN, Telstra may be required to connect services onto the NBN. Once you are connected to NBN fibre, you won’t able to move to our copper network. Installation: Charges apply if the installation of NBN Co’s or Telstra’s equipment is non-standard or you require a professional installation. Our standard installation option includes standard-install and has minimum eligibility requirements. The NBN Co logo, NBN Co and NBN are trade marks of NBN Co Limited and are used under license from NBN Co Limited. The spectrum device and ™ and ® are trade marks and registered trade marks of Telstra Corporation Limited, ABN 33 051 775 556.

Related News

GenWise co-founders, Dr Sebastian Rees and Dr Troye Wallett.
Success Stories
Success Stories
Innovative online GP platform named 25th Telstra Australian Business of the Year

GenWise Health, a micro business using technology to improve how general practitioners provide aged care, is the 2017 Telstra Australian Business of the Year. GenWise Health,...

Two people looking at a tablet device
Success Stories
Success Stories
How winning businesses are using tech

Every year, the Telstra Business Awards celebrates small businesses that choose to innovative, to be curious, to be agile. This year’s entrants are no different, with many blen...

iSimulate at the 2016 Telstra Business Awards
Success Stories
Success Stories
Rise and shine: Winning advice from 2016 Telstra Business Awards alumni

As the 2017 finalists prepare their acceptance speeches in the hope they might win at Australia’s biggest business Awards program, a few of 2016’s winners reflect on their achi...

Woman working at laptop sticking address labels to boxes.
Tech Solutions
Tech Solutions
Pass the parcel: How to integrate postage services into your website

Incorporating automatic postage calculators into your online store might be the critical step you need to turn casual browsers into dedicated shoppers.