Tech Solutions

Tablets or PCs: Which should your business cater to?

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Nearly one in two Australians has both a tablet and a personal computer, but which is more popular for online activity? Read on to find out.

Nearly one in two Australians has both a tablet and a personal computer, but the personal computer remains the hub of household online activity.

According to the latest Roy Morgan Research more people say they have used a personal computer for their internet activities in the last four weeks than a tablet.

Email is the number one online activity for both devices, with 68 per cent of people emailing via personal computer in an average four week period and 34 per cent using a tablet.

General internet browsing is the second most common activity, with 48 per cent of people using a personal computer and 29 per cent using a tablet.

However, social networking is the third most common activity people say they do on tablets at 23 per cent, but comes behind banking transactions, checking account balances and paying bills on PCs.

“We are fast approaching the moment when the majority of Australians live in a household with both a tablet computer and a laptop or desktop computer − and to top it off, more than three in four of these people also have a smartphone!” says Tim Martin, general manager − media, Roy Morgan Research.

“Although the personal computer remains the more commonly used device for all internet activities, any business with an online presence will need to keep a close eye on our changing device preferences.”

hand drawing pc and tablet
We are fast approaching the moment when the majority of Australians live in a household with both a tablet computer and a laptop or desktop computer − and to top it off, more than three in four of these people also have a smartphone!

- TIM MARTIN, ROY MORGAN RESEARCH

Personal computer or tablet? 

The personal computer remains the more commonly used device for all internet activities, however any business with an online presence will need to keep a close eye on changing device preferences.

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