Tech Solutions

Tablets or PCs: Which should your business cater to?

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Nearly one in two Australians has both a tablet and a personal computer, but which is more popular for online activity? Read on to find out.

Nearly one in two Australians has both a tablet and a personal computer, but the personal computer remains the hub of household online activity.

According to the latest Roy Morgan Research more people say they have used a personal computer for their internet activities in the last four weeks than a tablet.

Email is the number one online activity for both devices, with 68 per cent of people emailing via personal computer in an average four week period and 34 per cent using a tablet.

General internet browsing is the second most common activity, with 48 per cent of people using a personal computer and 29 per cent using a tablet.

However, social networking is the third most common activity people say they do on tablets at 23 per cent, but comes behind banking transactions, checking account balances and paying bills on PCs.

“We are fast approaching the moment when the majority of Australians live in a household with both a tablet computer and a laptop or desktop computer − and to top it off, more than three in four of these people also have a smartphone!” says Tim Martin, general manager − media, Roy Morgan Research.

“Although the personal computer remains the more commonly used device for all internet activities, any business with an online presence will need to keep a close eye on our changing device preferences.”

hand drawing pc and tablet
We are fast approaching the moment when the majority of Australians live in a household with both a tablet computer and a laptop or desktop computer − and to top it off, more than three in four of these people also have a smartphone!

- TIM MARTIN, ROY MORGAN RESEARCH

Personal computer or tablet? 

The personal computer remains the more commonly used device for all internet activities, however any business with an online presence will need to keep a close eye on changing device preferences.

There are many tips, tricks and non-negotiables for a successful speech.
Success Stories
Success Stories
The tips, tricks and non-negotiables of winning speeches

Business leaders give great speeches, and the Telstra Business Awards finalists are no exception thanks to the tips, tricks and non-negotiables they are taught during the progr...

Speaker at 2017 Telstra Business Awards
Success Stories
Success Stories
Six steps to spectacular speeches

Public speaking is commonly quoted as one of the world’s most common fears, but it's a skill business leaders must master to be influential at networking events, workshops and ...

Why you need a comprehensive business plan
Success Stories
Success Stories
Why you need a comprehensive business plan

As the Telstra Business Awards judges consider what sets this year’s finalists apart, there is one standout factor they will inevitably have in common: clear vision. Great smal...

Keep your customers coming back for more by building loyalty.
Tech Solutions
Tech Solutions
5 simple ways to earn your customers' loyalty online

Do you know what experience your customers want online to keep them loyal? Keep them coming back with these 5 simple, effective strategies. 1. Put your customer first  Accordin...