What sort of products and services do you sell? What about your average sales volumes and busy cycles, the number of customers you have and their service and support expectations? What mobile platforms do your customers use for shopping and paying? Where, how fast and via which delivery service do they want to receive their goods? And what are your competitors doing?
Moving online is now an inevitable part of any small businesses' journey, and with the volumes of digital trade continuing to grow exponentially, the choice of e-commerce platform can have very real implications for your future success.