Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Awards Business Tools Subscribe Tech Enquiry
Tech Solutions

How Cloud computing can really save your business

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

IT experts have been praising the cost savings and productivity boosts of cloud storage technology for years. But what does that mean for small businesses in the real world? It’s time to find out.

Do you still have doubts about migrating your business applications to the cloud, even though you’re attracted by the promise of lower operating costs? Have you heard a lot of talk but not much substance? Then read on to find out how cloud services can greatly benefit your business. 

woman sat on desk whilst hugging latptop screen

Avoid costly downtime

When in-house servers break, it’s your responsibility to get it fixed fast, or risk business disruption. In the event of your server going down for a few hours, how much revenue would your business lose?

Loss of email service can be crippling for some small businesses as the failure of an inhouse server may mean being out of email contact for days. In one case, server failure prevented one small business customer from sending critical emails to its international suppliers.

Telstra was able to restore its service in just one day by migrating the business to Microsoft Office 365, saving countless days in lost productivity and sales waiting for the server to be fixed. Office 365 has an uptime guarantee on its email services of 99.9 per cent.

The lesson here is that in the event of your cloud provider’s servers going down, chances are you may not notice because they have such responsive solutions in place to deal with outages.

Get to market faster

Are you missing out on opportunities because your business doesn’t offer the same services as competitors? Think about the potential sales lost if you couldn’t deploy a new CRM [customer relationship management] system in time for your peak revenue period.

Moving to a managed Cloud service environment means new software can be uploaded and put into action much faster, so your business can be the first to take advantage of new opportunities. 

Pay as you go

A big advantage of the cloud is that you pay for new capabilities only when you need them. If you’re expecting a flood of traffic to your site during a media campaign, you can increase your capacity you have in the cloud. Then once the campaign is over, scale back and only pay for what you used.

Nothing is more frustrating for a potential customer than a website crash. For online retailers, every 100-milliseconds of website latency can negatively affect online conversion rates by seven percent, and reduces the prospect of a sale or enquiry.  

Essentially the cloud gives you similar capabilities to big business for a fraction of the cost. So if you’re a small business owner with bigger aspirations, it’s time to make your move to the cloud. 

Big solutions for all businesses

Explore Telstra’s range of business tools, including the latest offerings from cloud based service providers.

Ready to launch your business into the cloud?

Find the right option with Telstra’s cloud services.

Find out more

Originally published 14th November 2016. Updated 30th July 2019.

Twitter Headquarters San Francisco Canteen
Business IQ
Business IQ
Leadership lessons from Airbnb and Twitter

Airbnb and Twitter both can offer some brilliant lessons in scaling up to achieve global supremacy. Though as Morris Kaplan explains, leaders of fast-growth companies rarely ge...

Christmas criminal Christmas present
Business IQ
Business IQ
Steer clear of net nasties this christmas

Think twice before opening that digital Christmas card or clicking on that festive-looking link, internet security experts and consumer authorities warn. That animated Santa Cl...

dog
Customer Experience
Customer Experience
How to inspire customer loyalty

A customer loyalty program is much more than a card-based reward system. It's a way to create brand fanatics. 2018 research by Mastercard shows that 9 out of 10 Australians bel...

woman working on laptop amongst clothes racks
Trends
Is your business nbn™ ready? Take the quiz

Getting ready for the nbn™ network is simpler than you might think. Test your knowledge and learn more about what to expect with the Smarter Business™ nbn quiz. The nbn network...