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How Cloud computing can really save your business

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

IT experts have been praising the cost savings and productivity boosts of Cloud storage technology for years. But what does that mean for small businesses in the real world? It’s time to find out.

Do you still have doubts about migrating your business applications to the Cloud, even though you’re attracted by the promise of lower operating costs? Have you heard a lot of talk but not much substance? Then read on. 

woman sat on desk whilst hugging latptop screen

Avoid costly downtime

When in-house servers break, it’s your responsibility to get it fixed fast, or risk business disruption. If your Cloud provider’s servers go down, chances are you may not notice because they have such responsive solutions in place to deal with outages.

In the event of your server going down for a few hours, how much revenue would your business lose?

Loss of email service can be crippling for some small businesses as the failure of an inhouse server may mean being out of email contact for days. In one case, server failure prevented one small business customer from sending critical emails to its international suppliers. Telstra was able to restore its service in just one day by migrating the business to Office 365, saving countless days in lost productivity and sales waiting for the server to be fixed. Office 365 has an uptime guarantee on its email services of 99.9 per cent.

Get to market faster

Are you missing out on opportunities because your business doesn’t offer the same services as competitors? Think about the potential sales lost if you couldn’t deploy a new CRM [customer relationship management] system in time for your peak revenue period.

Moving to a managed Cloud service environment means new software can be uploaded and put into action much faster, so your business can be first to take advantage of new opportunities. 

Pay as you go

A big advantage of the Cloud is that you pay for new capabilities only when you need them. If you’re expecting a flood of traffic to your site during a media campaign, you can increase your capacity you have in the Cloud. Then once the campaign is over, scale back and only pay for what you used.

Nothing is more frustrating for a potential customer than a website crash; for online retailers; every second of website latency reduces an online visitor’s satisfaction by seven per cent, and reduces the prospect of a sale or inquiry.

Essentially the Cloud gives you similar capabilities to big business for a fraction of the cost. So if you’re a small business owner with bigger aspirations, it’s time to make your move to the Cloud. 

Read more about how other small business' are having success in the Cloud.
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