Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

As a business inexorably wed to the enduring and stable institution of marriage, bridal wear Retailer Sugar & Spice’s ability to move with the times is almost jarring.

bride with flowers
We do that by offering the kind of experience we’d want ourselves: genuine, real and committed to finding the product that will make our customers’ big moments unforgettable.

- GARTH PITMAN, SUGAR & SPICE

Responsiveness is Crucial

That means a lot of intensive communication with customers. However, this wasn’t easy when the company was using a mix of suppliers for its fixed lines, broadband and mobiles. Seasonal phone jams and poor call coordination was causing headaches. The company shifted everything Telstra’s integrated DOT package with thrilling results. 

Having DOT’s call management features including virtual receptionist and single point of contact removed large amounts of calling chaos that meant customers weren’t left wondering. “Digital Business is a knockout product for a small business like ours because it offers our customers a degree of professionalism at a price-point that wasn’t available before.

“Now, we can easily direct call-flow where it needs to go without being slaves to confusing old technology,” Pitman says.

Find out

Telstra's DOT (Digital Office Technology)™ helped Sugar & Spice streamline their business and save costs. about DOT here.

Find Out More

Violet Roumeliotis, 2017 Telstra Business Woman of the Year.
Success Stories
Success Stories
Business Woman of the Year helps families find their feet

Violet Roumeliotis, Telstra Australian Business Woman of the Year 2017, shares her experiences as a migrant and woman helping to improve people's lives. As told to Stuart Ridle...

Paul Greenberg, founder of online retailer network NORA, speaking at an event.
Trends
Paul Greenberg on e-commerce: Customers want a personalised experience

Paul Greenberg, founder of online retailer network NORA, is something of a pioneer in Australian e-commerce. After 35 years in the wider industry, he says success still comes b...

Image shows a worker using an e-commerce platform in a warehouse to fulfill orders.
Tech Solutions
Tech Solutions
How to choose the best integrated e-commerce platform

If there's one constant of e-commerce it's change. Success in the digital world requires an e-commerce platform that can adapt with your e-commerce strategy so that change does...

Dietitian and exercise physiologist, Kate Save accepts the 2018 Telstra Victorian Business of the Year Award for healthy eating disruptor Be Fit Food.
Success Stories
Success Stories
Be Fit Food tastes success at the 2018 Telstra Victorian Business Awards

Science with more than a pinch of flavour are the ingredients behind the rapid growth of Be Fit Food, the 2018 Telstra Victorian Business of the Year. The business’ recipe for...