When Ted Tolfree and Shey Newitt were setting up their business, Crisp Salad, they had already decided that technology would be a big part of how they would run it and their business strategy. After researching what products were out there, the husband and wife team settled on Telstra’s DOT.
The technology bundles together internet and phone into a single connected package, offering free on account calls in Australia, sharing data allowance across eligible services in multiple locations, voicemail2email and technical support, all on one bill.
“We knew that our technology partner needed reliability and we needed speed, and that's what Telstra gives us,” says Ted.
“We decided that [DOT (Digital Office Technology)™] from Telstra was the right product for us. It enables us to have a single bill across a number of locations.
“It's really useful with its voice2email, and it provides us with our broadband and landline so we can [connect] to our customers.”
The DOT package they chose helps them monitor their costs, provide great customer service and allow them to work on the go.
“It comes with the functionality of just having a single bill across all of our four shops and also the ability to balance out any data usage across the different venues. So that if one's being really hit hard, then we can actually top it up from the other venues.”
Keeping up to date
For Ted and Shey, who have a young family and four store locations, DOT has been essential in helping them run their business on the go.
“I spend a lot of time traveling around, so I do need to be in three places at once,” says Ted.
“DOT enables me to be checking my e-mails listening to my voice messages making calls and feeling very much [in contact with] my business.”
“I can keep up to date with what's happening in the shops – which team members logged on and which team members logged off, what supplies and deliveries have come in …. even if I'm not in those shops.”
The ability to work on the go also helps things be more manageable outside of the business.
“[It] is fantastic for my family time and my work life balance,” says Ted.
“It means that I can work from home and I've got clear insight in terms of what's going on in the shops.”
“I don't think we could have done this business if we weren't able to work remotely,” says Shey. “Or we certainly wouldn't have been able to do the business and have a family, or even just have four shops… You can't be in every shop every minute of the day.”
Finding a partner, not a telco
In many ways, Telstra acts more like a partner to Crisp Salad than a service provider.
“Telstra plays a huge role within our business for me,” says Ted.
“It’s just one less thing to worry about. I can leave it to them to look after the technology and that means I can focus on running my business.”
“They went above and beyond and helped us to get up and running,” says Ted about their second store opening.
“We rely heavily on our service providers to fill the gaps that we can't plug, and that's where Telstra comes in to look after our technology, so that we can focus on making salads.”
DOT’s broadband connection also helps Crisp Salad employees to work efficiently with the help of online ordering.
“We can see more than 300 people in a two hour window,” says Ted.
“If the guys are busy in the shop, [orders can] come through to my mobile. I can pick it up and then I can make direct contact with someone on their mobile in the shop when we put the actual order coming through."