The Magic of DOT
He junked the lot and moved all of Tetra’s landlines, mobiles and broadband over to Telstra’s all-in-one DOT solution designed for smaller businesses. And the difference between the Telstra Mobile Network and his previous provider’s is “chalk and cheese” he says.
While previously he would struggle to get service, Muller can now easily field calls from customers, even when he’s out of the office sourcing materials. Being able to access email and important files through the internet while he’s out on the road is also making a dramatic difference. Muller says the internet is rapidly becoming the main way Tetra interacts with customers.
“The biggest frustration was that we needed to work around the old technology. It worked but it was fixed in place,” he explains. “Before, I had to go to where the technology was. Now I don’t have to go to the factory as much and that really allows me to do a lot more with my time and where my time is better spent.”
This Feature of DOT Makes the Difference
He estimates switching to DOT has nearly halved Tetra’s communications bill. Still, he believes the biggest savings are coming from the ability to operate more flexibly. “I’d say there was a 20 to 30 per cent cost of business not being as flexible as we now are. That could be $250,000 during any given year.”
DOT’s call management features are helping make Tetra more productive, too. For instance, Tetra’s phone lines can be diverted to mobiles so staff can take a call whether they’re in the office, on the factory floor or travelling.
“We’re a small Aussie manufacturer; we compete with $2 an hour wages offshore so I need my people to be able to do multiple things such as answer calls and deal with customers. Having that working allows less people to do more, but just as effectively,” he concludes.
Tips from Tetra’s Steven Muller
- Be more contactable: “The biggest challenge is getting through all the work that can pile up if I am not available. We have a great team that can make many decisions, but sometimes things have to be run past me. If I can’t be reached it is an issue.”
- Innovate or stagnate: “There is always competition and without innovation we can’t win. It is a cliché but we have to work smarter otherwise we won’t prosper.”
- Having a good, reliable connection is vital: “I have learnt that it is not worth putting up with poor connectivity or technology even if it comes at a lower price. If it doesn’t work as it should, then in business you’re behind the eight ball and that is a huge cost."