It's okay to get help
It’s important to understand your own version of success so that you don’t burn out. A lot of people want to take their business from the kitchen table to the office, but that has never been my goal. I want to be flexible for my family, which means having a home base. My book (Unlock Your Style) came out in July 2014 and I was doing events all around the country, but the work was piling up and I was spending all my weekends doing admin. I needed an assistant. I realised that if you want to do something well it’s okay to get help and that doesn’t mean having an office and staff. The first tasks to outsource are the non-creative ones, which frees you up to make money doing what you love. You can still be solo, but you’re building a support team for the things you need done that aren’t in your zone of genius.
My contractors help with admin, graphic design and web design. I also use online tools to manage tasks in the team, including Dropbox to share and manage folders, and a tool called Asana to manage projects end to end. This includes assigning project tasks and keeping on top of dates. It’s easy to update and it keeps the project flow and conversations going. Some of my contractors work remotely, so we also have fortnightly Skype sessions to work through issues face to face.
Getting help has allowed me to expand my user community with two Facebook groups – a free one and a paid one – which are really powerful for reaching into niches and geographic locations. I now have two managers for these groups and I share the load. The blogger community also is great. We might not see each other, but we talk online or on the phone, which helps to overcome not working in a bigger office with other people. It’s nice to talk to people who understand how you operate.