Success Stories

I'll be the judge of that! What do Telstra Business Awards judges look for?

Anna Spargo-Ryan
Digital Strategist & Award Winning Writer

Anna Spargo-Ryan is a Melbourne digital strategist and award-winning writer.

Anna Spargo-Ryan
Digital Strategist & Award Winning Writer

Anna Spargo-Ryan is a Melbourne digital strategist and award-winning writer.

Highlights
  • The Telstra Business Awards shines a spotlight on small to medium businesses across Australia providing an exclusive platform to unlock their future potential.
  • Hundreds of businesses submitted entries for the 2017 Telstra Business Awards.
  • Find out what impressed three of this year’s judges as the winners were announced at this year’s Awards dinner.

Every year, a team of judges drawn from a wide variety of roles and fields are given the difficult task of reviewing and short listing a growing pile of entries for the Telstra Business Awards.

Hundreds of businesses submitted entries for the 2017 Telstra Business Awards. Each entry can take up to 30 hours to complete, providing a detailed snapshot of the business and covering everything from sales and marketing to planning and financial performance.    

The Telstra Business Awards shines a spotlight on small to medium businesses across Australia providing an exclusive platform to unlock their future potential.

The judging process has evolved over the 25-year history of the awards to give each entry the attention and consideration it deserves while singling out those which deserve to move on to the next stage.

Paul Greenberg of NORA (The National Online Retailers Association) and a Telstra Business Awards judge believes the best entries “seem to be pushing the boundaries of their verticals.”

“In many ways, a lot of them are rule breakers in the best possible way, they are challenging the status quo and they are challenging taking or granted assumptions.”

Find out what impressed three of this year’s judges as the winners were announced at this year’s Awards dinner.

“It’s always about the story and the passion behind it,” says biomedical engineer and inventor Dr. Jordan Nguyen. “What drives them? What vision and what values does the business have? I think that’s what sets businesses apart.”

“I’d say what we look for is just a lot of heart and passion in what the business does, and why it exists.”

Pamela Brook, co-founder of Brookfarm and winner of Telstra Australian Business of the Year 2007, is also now on the judging panel. “Every year there’s a different area of innovation. In the past it’s been IT, security, fashion, and (in 2017) it’s aged care. You don’t know what the next thing is going to be, but it’s going to make a difference to the world in some way. It’s going to make a difference to my life and other people’s lives.”

“My advice would be to enter”, encourages Greenberg. “The entry process is almost as rich as being nominated as a finalist or even a winner. A lot of the candidates and the nominees have told me that the process has been very helpful in their businesses, providing clarity to their mission and their strategy. And it’s obviously a wonderful networking opportunity as well.”

Nominations for the Telstra Business awards are open year-round.
Nominate now

Man rubbing his eyes while working on a laptop
Customer Experience
Customer Experience
Are you making these common online marketing mistakes?

We’re in the middle of a digital marketing revolution, with an array of digital tools and technologies available to small businesses. But, as with any tool, it’s how you use it...

Tips for getting the most out of email marketing
Growth
Growth
Tips for getting the most out of email marketing

To make sure you’re maximising your email marketing campaigns, we’ve compiled a list of the best email marketing features – and why you need to start using these now. With 79 ...

Women looking at screens in an office.
Tech Solutions
Tech Solutions
Smarter Action Plan: Switching to a new broadband plan

If you mean business, then you should be making the most of a business-grade broadband plan. This action plan includes step-by-step advice to take the pain out of finding and s...

Nelly Phelan, senior marketing and communications manager for ELK fashion and accessories.
Customer Experience
Customer Experience
Search engine marketing: can small businesses be more competitive?

The majority of Australian customers regularly use search engines to find and research a business, but only 26 per cent of small businesses use search engine optimisation (SEO)...