Success Stories

How family traditions bring home the bacon at Barossa Fine Foods

Michelle Legge
Business Journalist

Michelle Legge is the Smarter Business™ Digital Editor. She's the former editor of Hooroo.com by Qantas and contributes regularly to small business, social media and lifestyle publications

Michelle Legge
Business Journalist

Michelle Legge is the Smarter Business™ Digital Editor. She's the former editor of Hooroo.com by Qantas and contributes regularly to small business, social media and lifestyle publications

With a history spanning four generations of smallgoods production, Barossa Fine Foods flies the flag for family business success.

As a teenager, Franz Knoll, managing director of Barossa Fine Foods, worked in his parent's smallgoods business. Fifteen years later, he was ready to break out on his own.

His craft took him from Darwin to Sydney, and then finally to Adelaide where he and wife Barbara saw an opportunity to take over a stall in the Adelaide Central Market.

The Inspiration Journey - Barossa Fine Foods

man in butchers hanging up ham

Quality control

Initially the couple sourced smallgoods from other suppliers, but grew dissatisfied with the level of produce on offer. In their quest for authenticity and quality, the Knoll’s made a course altering decision.

“For a short while we were trying to sell other peoples products but found it wasn’t as good as we wanted it to be; it wasn’t consistent,” says Knoll. “Mum and Dad had a small kitchen here on the farm [so] we decided just to make a few of the fundamental simple products that we could.“We tried to be that extra ingredient, that bit of home, that bit of ‘special’ that people really appreciate”, says Knoll.

Future thinking

Although it took 18 years to reach a critical mass, the family’s commitment to a long-term vision has led to a successful and sustainable business that will provide opportunities for the next generation. In both its past and its future, family plays a central role at Barossa Fine Foods.

“Our work is what drives us as a family because we have a joint goal. A lot of our decisions weren’t necessarily the best business decisions along the way but they were the best family decisions.”

In 2001 the fourth generation of the Knoll family smallgoods makers began work at age 16. Today, Dieter Knoll is in charge of the daily smallgoods production and continues the family traditions.

Lesson learnt: Honesty is the best policy

Barossa Fine Foods is not short on accolades, having been recognised with a bounty of awards, including 500 medals at the Sydney Royal Fine Food Awards, as well as numerous awards at the Royal Melbourne Fine Food Awards and AMIC State Smallgoods Competition.

23 years of experience has honed Knoll’s perspective on what makes a successful operation. “Value your business well, be honest in your business, if you’re honest people around you have to be more honest,” he says.

“You grow and you learn from mistakes. You grow and you learn from when people say things. And you can’t adapt and change things if people don’t get critique.

“We’re only here for the customer and we try to make that a unique proposition.”

Inspired by Franz Knoll's story?

Discover more about the renowned South Australian smallgoods business here.

Find Out More

Image shows two people using free Wi-Fi in a café.
Tech Solutions
Tech Solutions
Be my guest: How guest Wi-Fi services benefit small businesses as well as customers

While ordering a coffee or taking a break while shopping, many customers will take advantage of free Wi-Fi. However, there are many ways small businesses can also benefit by pr...

Example of some of the analysis featured in the Business Benchmark Report.
Success Stories
Success Stories
How does your business compare? Find out with a tailored benchmarking report

Every 2018 Telstra Business Awards entrant receives a custom benchmarking report packed with tailored business analysis relative to other small businesses, plus clear advice on...

Violet Roumeliotis, 2017 Telstra Business Woman of the Year.
Success Stories
Success Stories
Press for progress: Business Woman of the Year helps families find their feet

Violet Roumeliotis, Telstra Australian Business Woman of the Year 2017, shares her experiences as a migrant and woman helping to improve people's lives. As told to Stuart Ridle...

Jen Geale, Mountain Bikes Direct
Success Stories
Success Stories
Being digital-only gives Mountain Bikes Direct the competitive advantage

Since launching online in 2012, Mountain Bikes Direct has supplied customers Australia-wide with specialist mountain bike equipment. Co-founder Jen Geale says e-commerce made i...