The Inspiration Journey - Telemed
Motivation knows no boundary
TeleMed is a rural healthcare provider on a mission. Tually explains: “They often say geography is our silent killer. As I’m getting older I’m developing more of a social conscience.
“That’s really the main reason I get up at 3 o’clock in the morning, organise the radioactive isotopes and get on a plane and fly up there.”
A fortuitous business opportunity breathed air to Tually’s fire. He learnt of the planned closure of a diagnostic imaging practice in Kalgoorlie and acquired it for his own business, TeleMed Pty Ltd.
Until then, the company formed by Tually in 2005 had a modest 24-hour heart monitoring offering in the Western Australian Goldfields and even more modest turnover. His decision to continue delivering nuclear medicine services to the remote community proved a defining moment for TeleMed.
Today, TeleMed’s success is built on Tually’s passion to address the disparity in health services offered in rural and metropolitan areas. “I’ve always had an interest and concern of the inequality in health that exists. For many reasons it shouldn’t be that way, I don’t think that’s an unreasonable expectation in this day and age with the technology that’s available”, he says.
Tually’s chosen field presents him with business challenges few metro enterprises could imagine.
“There’s a lot of things that can go wrong from the A to Z. An example is the plane strike when Qantas was shut down for a couple of days and patients had to travel in for four or five hours by road from the rural sectors to come into somewhere like Kalgoorlie,” he says.
“I just had to persevere that I would find the money in some ways and start seeing patients and start paying off some debt.”
Lesson learnt: A dream, and a plan
Following the diagnostic imaging practice acquisition in 2010, TeleMed has continued growing through joint ventures to include the state’s Mid West, Peel and South West regions. While his business might be unconventional, Tually’s business strategy is not.
“If you fail to plan you plan to fail. I think once you’ve got a business model which can demonstrate that, you have the opportunity to expand into other regional sections, which is my desire.”
With a plan in place, Tually never loses sight of the mission he has committed himself to.