Success Stories

What I've learned: Edi De Pellegrin, Tenpin Fun creator

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

After becoming parents, Edi De Pellegrin and her sisters saw a need for a place that catered to the entertainment of both parents and children in their home town, so their Tenpin Bowling facility was born.

Starting with only 12 lanes, WYNCITY Bowl & Entertainment soon grew to 24 lanes, but with a population shifting away from the area, Edi had the choice of letting the business fade away or moving the centre.

The new Point Cook-based family entertainment centre adds laser tag, bumper cars, mini golf, arcade games, a simulator, café and licensed restaurant to the 30-year-old tenpin bowling business. 

Managing director Edi De Pellegrin gives her insights about moving to a new location, expanding a business and keeping customers happy. 

woman at bowling alley

Spare or strike?

We came into possession of the tenpin bowling complex in Werribee when one of tenants but couldn’t make a go of the business. But when we opted to move we found ourselves asset rich but cash poor so we worked with our bank, with which we’d been trading for the last 48 years, and worked a deal where we were funded for land, construction and fitout with a $10 million backing. 

In the meantime, we had to sell our existing premises and a couple of properties to reduce our debt. It was a very stressful transaction but we got through it and are now able to sustain the debt comfortably.

I have learned that I am only as good as the people I surround myself with. So I sought out the leaders in their fields and employed their services.

    - Edi De Pellegrin, Wyncity Bowl & Entertainment

Money matters

I would’ve changed the financial part of the transaction. I’ve always had a level understanding about the way the deals were being structured, but I should have written everything down and minuted every meeting. Several times along the way, things changed dramatically - whether due to misunderstandings or just tougher constraints being implemented.

Fixed overheads can be a real killer in business. Whether you have 1 or 100 customers some costs don’t change. Therefore it’s crucial to embrace changes in technology to reduce costs. LED lighting can greatly reduce costs in the operation of business, so while they have short term costs they have long term savings.

The biggest advantage we have is that we were born and bred in Wyndham and have been a part of the community for 50 years. We have been actively involved with our community and have a very countrified attitude to business. We know all our customers by name and what’s happening in their lives. We aren’t ghostly figure heads, but we are there to say ‘hi’ all the time.

Learning curve

I recently read an analogy where customer service could be likened to a traffic light.  Think about this; you are running late to work.  Before you approach the first stop light it turns yellow, then red.  For the rest of your ride, not only is every light red, but they turn red as you drive up. Our Green Light Team makes WYNCITY Bowl and Entertainment a great place to work.  Everyone comes to work ready to go and focused. We all help each other. We don’t let the rides get dusty or the bowling lanes go unpolished. If it’s a great place to work it will be a great place to visit!

What I've learned...

I am only as good as the people I surround myself with. So I sought out the leaders in their fields and employed their services. The better they were, the better I was and the better my team was.  I trained myself and others in the areas and skills that we were deficient in. 

I’m a creative thinker and covering accounting, finance and that terrible thing called realistic planning has been a real struggle. But I committed myself to learning how to do it, and I’m proud to say I can hold my own in discussions nowadays. You need to always be upskilling – success doesn’t mean only doing what you like; it also means doing what you need.

I also learned to speak only when I had something intelligent to offer. In my heyday, I would shoot from the hip without a second thought – not caring who I offended or who I belittled. With age, I’ve learned that not many people can tolerate blabber mouths, so I choose my responses wisely. It earns you respect, and if you don’t know the answer – just admit it.

Plan ahead

In a family business you need to have a succession plan. I had three major health setbacks in six months which saw me hospitalised for a week each time. My mother passed away while the new site was in construction and the stress of going on with the family business while mourning saw me get very sick. You’re always busy so you need to remember to look after your health.

group of people at a big event
Success Stories
Success Stories
Lab coats and hard hats are a winning combination in the 2017 Telstra Northern Territory Business Awards

A geotechnical testing and sampling company, HiQA Geotechnical, is the 2017 Telstra Northern Territory Business of the Year.

group of people at a big event
Success Stories
Success Stories
Distillery takes top spot at the 2017 Telstra Western Australian Business Awards

Home of the Limeburners whisky, Great Southern Distilling Company is the 2017 Telstra Western Australian Business of the Year.

SA Telstra Business Award Winners
Success Stories
Success Stories
Innovative aged-care online clinic announced as winner of 2017 Telstra SA Business Awards

Online clinic platform, GenWise Health, is the 2017 Telstra South Australian Business of the Year.

Image shows three business people sitting around a table at a meeting with the man’s shadow swinging a tennis racket.
Business IQ
Business IQ
Andre Agassi on business: Five short-term goals for long-term success

If there is anyone who knows about goal setting, it’s an elite athlete. That’s why, when tennis icon Andre Agassi was speaking at the latest Telstra Vantage event, we paid atte...