Success Stories

What beer can teach you about business

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

See how these beer enthusiasts used the age old concept of supply and demand to ditch their suits and ties and start a successful craft beer business.

After witnessing the fast growth of the craft beer industry in the US, three former bankers have ditched their suits to open a one-stop-shop for Aussie boutique brews.

Sick of trekking to the bottle-shop to pay absurdly jacked up prices for Friday afternoon drinks, Andy Williamson, Alex Gale and Mark Woollcott started Beer Bud, a website that helps local breweries market and distribute their beers.

three men sitting on a couch drinking beer
Fortunately there are now hundreds of Australian craft breweries creating a diverse range of styles and flavours like you’ve come to expect from wine or coffee.

- Andy Williamson, Beer Bud

From untapped market to beer on tap

In the US, craft beer is a $14 billion industry accounting for 14 per cent of total beer sales, and like many trends that start in America; we’re quickly following their footsteps.

According to Roy Morgan, the number of Australian adults consuming craft beer in an average four-week period has increased to more than one million for the first time, defying the downward trend of local mainstream beers. But despite its growing popularity, the best craft beers have to date been largely unavailable in bottle shops; only 3.3 per cent of the $6.7 billion annual beer market in Australia is craft beer, says IBISWorld.

So, if the impressive turnover of other online liquor stores Smarter saw at The Australian Startup Awards is anything to go by, the BeerBud model is a recipe for success.

The BeerBud mission

But the boys behind the growing start-up say that their focus is on educating the consumer. “We are on a mission to help Australians drink better beer,” said BeerBud co-founder Andy Williamson. And to help customers develop their taste for craft brews, BeerBud offers monthly or quarterly custom selected or expert curated packs.

“The traditional mainstream brewers are the first to admit that they’ve purposely designed their beers to be bland and flavourless in order to ensure their mass appeal. Fortunately there are now hundreds of Australian craft breweries creating a diverse range of styles and flavours like you’ve come to expect from wine or coffee. We have seen Aztec data (a leading supplier of data to the fast moving consumer goods [FMCG] industry in Australia and New Zealand) covering Woolworths, Coles and Australian liquor marketers (ALM) shows craft beer sales grew by 48 per cent between 2011 and 2013,” said Williamson.

BeerBud also offers tailored craft beer events and experiences for both consumers and corporates such as tasting and information sessions, meet the brewers, brewery tours and the opportunity to create your very own beer.

BeerBud also allow consumers to:

  1. Taste beers
  2. Attend information sessions
  3. Meet the brewers
  4. Attend brewery tours
  5. Create your very own beer

Say no to tasteless beer

Craft beer popularity is on the rise, but only 3.3 per cent of the beer market in Australia is craft beer. BeerBud provides a complete experience for the true beer drinker, an experience statistics show consumers are craving.

See how BeerBud allow consumers to to tasteless beer.
Find Out More

Related News

GenWise co-founders, Dr Sebastian Rees and Dr Troye Wallett.
Success Stories
Success Stories
Innovative online GP platform named 25th Telstra Australian Business of the Year

GenWise Health, a micro business using technology to improve how general practitioners provide aged care, is the 2017 Telstra Australian Business of the Year. GenWise Health,...

Two people looking at a tablet device
Success Stories
Success Stories
How winning businesses are using tech

Every year, the Telstra Business Awards celebrates small businesses that choose to innovative, to be curious, to be agile. This year’s entrants are no different, with many blen...

iSimulate at the 2016 Telstra Business Awards
Success Stories
Success Stories
Rise and shine: Winning advice from 2016 Telstra Business Awards alumni

As the 2017 finalists prepare their acceptance speeches in the hope they might win at Australia’s biggest business Awards program, a few of 2016’s winners reflect on their achi...

Woman working at laptop sticking address labels to boxes.
Tech Solutions
Tech Solutions
Pass the parcel: How to integrate postage services into your website

Incorporating automatic postage calculators into your online store might be the critical step you need to turn casual browsers into dedicated shoppers.