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What beer can teach you about business

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

See how these beer enthusiasts used the age old concept of supply and demand to ditch their suits and ties and start a successful craft beer business.

After witnessing the fast growth of the craft beer industry in the US, three former bankers have ditched their suits to open a one-stop-shop for Aussie boutique brews.

Sick of trekking to the bottle-shop to pay absurdly jacked up prices for Friday afternoon drinks, Andy Williamson, Alex Gale and Mark Woollcott started Beer Bud, a website that helps local breweries market and distribute their beers.

three men sitting on a couch drinking beer
Fortunately there are now hundreds of Australian craft breweries creating a diverse range of styles and flavours like you’ve come to expect from wine or coffee.

- Andy Williamson, Beer Bud

From untapped market to beer on tap

In the US, craft beer is a $14 billion industry accounting for 14 per cent of total beer sales, and like many trends that start in America; we’re quickly following their footsteps.

According to Roy Morgan, the number of Australian adults consuming craft beer in an average four-week period has increased to more than one million for the first time, defying the downward trend of local mainstream beers. But despite its growing popularity, the best craft beers have to date been largely unavailable in bottle shops; only 3.3 per cent of the $6.7 billion annual beer market in Australia is craft beer, says IBISWorld.

So, if the impressive turnover of other online liquor stores Smarter saw at The Australian Startup Awards is anything to go by, the BeerBud model is a recipe for success.

The BeerBud mission

But the boys behind the growing start-up say that their focus is on educating the consumer. “We are on a mission to help Australians drink better beer,” said BeerBud co-founder Andy Williamson. And to help customers develop their taste for craft brews, BeerBud offers monthly or quarterly custom selected or expert curated packs.

“The traditional mainstream brewers are the first to admit that they’ve purposely designed their beers to be bland and flavourless in order to ensure their mass appeal. Fortunately there are now hundreds of Australian craft breweries creating a diverse range of styles and flavours like you’ve come to expect from wine or coffee. We have seen Aztec data (a leading supplier of data to the fast moving consumer goods [FMCG] industry in Australia and New Zealand) covering Woolworths, Coles and Australian liquor marketers (ALM) shows craft beer sales grew by 48 per cent between 2011 and 2013,” said Williamson.

BeerBud also offers tailored craft beer events and experiences for both consumers and corporates such as tasting and information sessions, meet the brewers, brewery tours and the opportunity to create your very own beer.

BeerBud also allow consumers to:

  1. Taste beers
  2. Attend information sessions
  3. Meet the brewers
  4. Attend brewery tours
  5. Create your very own beer

Say no to tasteless beer

Craft beer popularity is on the rise, but only 3.3 per cent of the beer market in Australia is craft beer. BeerBud provides a complete experience for the true beer drinker, an experience statistics show consumers are craving.

See how BeerBud allow consumers to to tasteless beer.
Find Out More

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