Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Success Stories

New ideas key to Jordan Panos' success

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Jordan Panos had the entrepreneurial instinct at a young age, founding a successful gardening business while juggling his university studies. With wholesale vacuum parts business Vacuumparts.com.au now part of his empire, Jordan says there are some simple lessons for business success.

On completing his degree at 22, Jordan Panos sold his gardening business and spent the next five years travelling the world, something his peers could only dream of. On Jordan’s return to Oz in 2009 he set up Vacuumparts.com.au crafting the no-nonsense tagline: “No bull just honest service!” The business has rapidly grown, expanding online in late 2011 and opening doors to a retail outlet in Rockdale in southern Sydney in early 2012.

Jordan Panos entrepreneur Vacuumparts.com.au

Keep those business ideas coming

“From early on my inner entrepreneur trumped the employee in me. Since I was 18 I have only ever worked for myself. I started the gardening business with my best friend with zero capital and no equipment, using my mum’s old lawn mower and a used car. I saw an opportunity in the market to combine cleaning and gardening services, and rebranded the company Freshway Property Care.

“On my return to Australia, I wanted to set up a wholesale vacuum parts business. While I was building my previous business; I noticed vacuum cleaner accessories were over-priced, poorly branded and suppliers were unreliable. There was a real gap in the market to offer quality products at decent prices.”

Putting customers first

“I learnt early on in business, the only way to differentiate myself was by putting the customer first and to dig deep to find out their real needs. We exclusively manufacture a number of vacuum parts and accessories; this essentially allows us to cut out the middleman so we can pass on these savings to our customers.

“Within a year of launching the business it became apparent that my customer base was growing beyond the corporate clientele of mining corporations, resorts and government agencies that we had initially worked hard to get. After receiving numerous enquiries from the public I questioned, ‘Why should my business remain as a wholesaler?’ So I opened our retail warehouse, in-house service and repairs centre to the public.”

Do it properly or not at all

“We built our e-commerce site five times over to get it right. It’s critical to the foundation of any e-success. Finding the right team for web development was hard and employing someone locally with the right skill set to manage an outsourced team has made all the difference.

“Relevance is key in the digital market. I’m driven by the belief that customer value creation, customer orientation and user experiences are the keys to success. If the customer doesn’t find the information or the product that they’re looking for, they’re not going to come back. I make sure I have the client covered as much as I can. We have more than 2,000 products to choose from and [we offer] expert advice via our live chat web function and over the phone; or in person at our retail showroom.”

The first online order is something to remember

“It’s imperative for any business owner to continue challenging and motivating yourself, no matter how big or small the milestone may be. Receiving my first online order for Vacuumparts.com.au was a sense of achievement. I still have the printed invoice stashed in my top drawer. I can’t wait to feel that same amazing buzz when we introduce our self-branded vacuum cleaner to the market.”

Violet Roumeliotis, 2017 Telstra Business Woman of the Year.
Success Stories
Success Stories
Business Woman of the Year helps families find their feet

Violet Roumeliotis, Telstra Australian Business Woman of the Year 2017, shares her experiences as a migrant and woman helping to improve people's lives. As told to Stuart Ridle...

Paul Greenberg, founder of online retailer network NORA, speaking at an event.
Trends
Paul Greenberg on e-commerce: Customers want a personalised experience

Paul Greenberg, founder of online retailer network NORA, is something of a pioneer in Australian e-commerce. After 35 years in the wider industry, he says success still comes b...

Image shows a worker using an e-commerce platform in a warehouse to fulfill orders.
Tech Solutions
Tech Solutions
How to choose the best integrated e-commerce platform

If there's one constant of e-commerce it's change. Success in the digital world requires an e-commerce platform that can adapt with your e-commerce strategy so that change does...

Dietitian and exercise physiologist, Kate Save accepts the 2018 Telstra Victorian Business of the Year Award for healthy eating disruptor Be Fit Food.
Success Stories
Success Stories
Be Fit Food tastes success at the 2018 Telstra Victorian Business Awards

Science with more than a pinch of flavour are the ingredients behind the rapid growth of Be Fit Food, the 2018 Telstra Victorian Business of the Year. The business’ recipe for...