Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Awards Business Tools Subscribe Tech Enquiry
Success Stories

Innovation for Internetrix

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

When the nbn™ network came to Internetrix, the company was able to overhaul the way that they offer digital services and expand their customer base internationally.

Headquartered in Wollongong, New South Wales, Internetrix provides digital consulting, website design and development, search engine optimisation, search engine marketing and digital analytics.

Internetrix’s directors acquired the 15-year-old business six years ago. The business now services clients ranging from small businesses to large companies across Australia, in North America and China.

According to Michael David, Director of Online Performance at Internetrix, a digital presence is now equally as important to businesses as the bricks and mortar shopfront.

“Without a high-quality presence, you’re not going to attract the customer base you need,” he says. “The key to maximising the investment in your digital marketing, as well as the investment you’ve made into your digital presence, is to understand your customers and optimise their experience to improve conversion rates and retention rates.

man stood in front of Internetrix logo on orange wall

Client management

Before running Telstra services on the nbn network Internetrix found it difficult to provide a full suite of services to businesses outside its local region, including client training. Prior to using the nbn network, training had to be performed on-site, incurring travel and accommodation costs.  “We certainly would not be able to provide the type of services we do to our broad customer base,” says David.

The directors had no interest in moving Internetrix’s headquarters from Wollongong up to Sydney or another large city to more easily access broadband connections. “We are an Illawarra-based company and we are passionate about growth in the region from an innovation, as well as a technology, point of view. We want to help lead the region into 2020 and beyond,” David adds.

Online training

Running Telstra services on the nbn™ network is enabling Internetrix to transform the way it provides training to clients. Since the nbn network switch, Internetrix could deliver online training through webinars to its customers. This has helped reduce travel and accommodation costs, and opened up new national and global opportunities for the business – all from a regional New South Wales town nestled between the mountains and the beach.

The company is extremely excited about the medium-and-longer-term opportunities presented by Telstra on the nbn network. The exciting part about Telstra on the nbn network and its connection with Internetrix is that the industry is growing and changing “With reliable nbn broadband there is no limit to what we can do in the future,” says David.

THINGS YOU NEED TO KNOW

Service availability: Telstra services on the nbn™ network are not available to all areas, premises or customers. Once you take up a service on the nbn you can’t move back to Telstra services on the existing copper network. Speeds on the nbn network: Download/Upload speeds: Actual speeds will be slower and will vary due to a number of factors including hardware and software configuration, source and type of content downloaded, the number of users and performance of interconnecting infrastructure not operated by us. nbn™, nbn co and other nbn™ logos and brands are trademarks of nbn co limited and used under license. ® are registered trademarks and ™ are trademarks of Telstra Corporation Limited, ABN 33 051 775 556

*Originally published November 26th 2015. Updated January 30th 2019    

Is your business ready for the nbn?

Get up to speed with our nbn Pocket Guide.

Find out more

Dave Macdonald and Annette Kaitinis of Scoot Boot
Growth
Growth
Annette Kaitinis: growing a business means knowing when to trot, canter, and gallop

Annette Kaitinis and Dave Macdonald have taken their small business with a big idea from Tasmania to the world. After just four short years, they're reaching international mark...

Charmaine Saunders of Mainie in store holding a traditional Indigenous-inspired garment.
Growth
Growth
Culture meets commerce: These Indigenous businesses are embracing both

These four Indigenous businesses – NAISDA, Purple House, Bush Medijina, and Mainie – combine commerce and culture. Find out how business works for people by Telstra Smarter Bus...

A photo of a woman from behind working at an office desk
Business IQ
Business IQ
How to empower staff and protect data security

Your cyber security is only as strong as its weakest link and that weak link is often the human element. Cyber security is a human problem. That’s why it is critical to invest...

A large amount of multi-coloured post-it notes lying in a large pile on a white floor.
Productivity
Productivity
How to multi-task and do what matters

As a busy business owner, it’s tempting to try juggling all the balls at once in order to get things done. But using the right technologies and processes – not constantly multi...