Success Stories

Innovation for Internetrix

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

When the nbn™ came to Internetrix, the company was able to overhaul the way that they offer digital services and expand their customer base internationally.

Headquartered in Wollongong, New South Wales, Internetrix provides services such as digital consulting, website design and development, search engine optimisation, search engine marketing and digital analytics. 

Internetrix’s three current directors acquired the 15-year-old business three years ago. The business now services clients ranging from small businesses to large companies across Australia, in North America and China. 

According to Michael David, Director of Online Performance, Internetrix, a digital presence is now equally as important to businesses as the bricks and mortar shopfront.

“Without a high quality presence, you’re not going to attract the customer base you need,” he says. “The key to maximising the investment in your digital marketing, as well as the investment you’ve made into your digital presence, is to understand your customers and optimise their experience to improve conversion rates and retention rates.”

man stood in front of Internetrix logo on orange wall

Client management

Before running Telstra services on the National Broadband Network (nbn™) Internetrix found it difficult to provide a full suite of services to businesses outside its local region, including client training. Until April 2015, training had to be performed on-site, incurring travel and accommodation costs.  “We certainly would not be able to provide the type of services we do to our broad customer base,” says David.

The directors had no interest in moving Internetrix’s headquarters from Wollongong up to Sydney or another large city to more easily access broadband connections. “We are an Illawarra-based company and we are passionate about growth in the region from an innovation as well as a technology … point of view. We want to help lead the region into 2020 and beyond,” David adds.    

Online training

Running Telstra services on  nbn™ is enabling Internetrix to transform the way it provides training to clients. Once the nbn™ was switched on in April 2015, Internetrix could deliver online training through webinars to its customers. This has helped reduce travel and accommodation costs, and opened up new national and global opportunities for the business – all from a regional New South Wales town nestled between the mountains and the beach.

The company is extremely excited about the medium and longer term opportunities presented by Telstra on nbn™ he exciting part about Telstra on the nbn™ and the connection with Internetrix is that the industry is growing and changing – and with high speed broadband there is no limit to what we can be doing in the future,” says David.


Telstra services on the nbn™ are not available in all areas or to all businesses, check your address availability. Once you take up a service on the nbn™ you can’t move back to Telstra services on the existing copper network. The nbn™ Co logo, nbn™ Co, and nbn™ are trade marks of nbn™ Co Limited and are used under license from nbn™ Co Limited. The spectrum device and ™ and ® are trade marks and registered trade marks of Telstra Corporation Limited, ABN 33 051 775 556.

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