Success Stories

Bambella delivers pretty pram paraphernalia

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Jasmine Vanstone started her Bambella Designs after witnessing a friend’s young daughter feel claustrophobic being strapped to her pram seat. Her line of colourful printed pram liners that tots would warm to was then born

Bambella Designs started as a hobby business in 2012. Less than 18 months later, to keep up with customer demand, Jasmine Vanstone took a risk and decided to leave a 15-year-long career in social work to concentrate full-time on the business. The gamble paid off for the Brisbane-based mother of two who launched a wholesale arm early 2014, and has a gross annual turnover of $400,000.

Owner of Bambella Designs, Jasmine Vanstone with her daughter Maddy

Design a quality product and let it sell itself

“My background in social work is the reason I started the business. I worked in child protection and I have always had the need to feel useful. Creating a product to assist this child with her fear was the driving force behind Bambella Designs. Over the weeks I sought to find a solution that was inviting and colorful so I started designing pram liners, trolley liners and capsule inserts.

“My label is about practicality, as well as style, ensuring your baby is comfortable and your pram is protected. The best bit is that all garments are handmade with love which is really important to me. When our first concept launched, friends of friends heard through word of mouth and started ordering products from me directly.”

Take a leap of faith and watch it pay off

“I used the money invested in our family home to fund our first production [run] overseas. It was a little risky, but I took a breath and believed in myself and in the vision.

“Initially I was running the business solo – in my lounge room – developing designs, responding to customer enquiries and fulfilment. I believe I should have left work earlier to focus on the business. I also should have taken my business advisors advice and hired a personal assistant earlier. If I had known how much working from home was going to impact my family life I would have moved into a warehouse earlier. I now have a team of three to keep up with demand and ensure deliveries are posted on time.”

Since starting Bambella Designs has evolved from a part-time hobby to a business that supplies 30 stores nationally and selling to customers around the globe.

- Jasmine Vanstone, Bambella Designs

Research the details

“When I first started I held focus groups to explore current trends in fabric and style, and speak to a broad suite of mothers about their preference of colour, prints and style before I committed to purchasing fabric. I took ample time to research hypo-allergenic wadding and safety elements, speak to health professionals and ensure there was strict quality control in place. All of these little details took much time, patience and an abundance of faith!

“My first main goal was to see my product on store shelves. This was quite difficult due to the cost involved in production. I had to conduct extensive research into wholesale and production to find a cost-effective way this could be achieved. Since starting Bambella Designs has evolved from a part-time hobby to a business that supplies 30 stores nationally and selling to customers around the globe.”

Don’t pay too much attention to the competition

“I have competitors who have been in the industry for many years. Bambella Designs has grown rapidly and received huge support from consumers, wholesalers and social media. We tend not to focus too much on our competitors as we concentrate on the development of our brand, our products and growing our customer base. I believe these are the steps to success.”

What’s next for Bambella Designs?

“This year I’ll be concentrating more on social media and active public relations to make sure that the product is placed into influential hands so we get high exposure both locally and internationally.

“We also have a hit list of reputable department stores we want to reach out to stock our products, while concentrating on our existing database of cherished customers.”

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