Tech Tales

Across the country and in every industry, businesses are using technology to transform work practices, rewrite business models and create new opportunities. Be inspired by their stories to discover how you too could become 'that' business.

man hanging up washing on clothes line
Success Stories
Success Stories
How hegs pegs went global with LinkedIn and Skype

Digital communications helped Scott Boocock take his revolutionary Hegs clothes pegs from a bright idea to seven export markets in just four years.

Girl swimming in pool with inflatable ring
Success Stories
Success Stories
Quick fire Q&A with Susie McKeon

We find out how the founders of McKeon’s Swim School made the successful shift from swimmers to small business owners.

Image shows Podiatrist examining patient’s feet
Success Stories
Success Stories

The big budget win for small and medium businesses

Australian small and medium businesses (SMBs) have achieved some valuable gains in the 2017 Federal Budget, as the Government aims to stimulate the economy, improve cash flow and competition, and encourage businesses...

man hanging up washing on clothes line
Success Stories
Success Stories
How hegs pegs went global with LinkedIn and Skype

Digital communications helped Scott Boocock take his revolutionary Hegs clothes pegs from a bright idea to seven export markets in just four years.

Girl swimming in pool with inflatable ring
Success Stories
Success Stories
Quick fire Q&A with Susie McKeon

We find out how the founders of McKeon’s Swim School made the successful shift from swimmers to small business owners.

The business owner holding a baby.
Success Stories
Success Stories
Food for health: A multimillion-dollar business built on muesli

"With the rise in health-conscious and time-poor consumers, one naturopath has followed her passion for nutritious food to create a multimillion-dollar business from muesli."

hairdresser in a barbers
Success Stories
Success Stories
Small business style with Tommy J

“It seemed like everyone I knew was getting into bricklaying or trade jobs. I wanted to do something different. I wanted to do something with my hands, but not something that w...

A close up image of a woman riding a bicycle.
Success Stories
Success Stories
How Gove Cycles increased sales from 150 to 55,000 with help from NBN

The National Broadband Network (NBN) is helping Arthur Shaw and his team at Gove Cycles get a Ballarat institution ready for the future.

Huon Hoogesteger on a solar panel
Success Stories
Success Stories
Let it shine

From previous experience in domestic solar, Huon Hoogesteger noted that solar panels had become cheap enough and electricity expensive enough for people to move away from tradi...

A slice of success: Delivering pizza to the masses
Success Stories
Success Stories
A slice of success: Delivering pizza to the masses

A family-run pizza business changed how they operate by investing in a bespoke online ordering system.

man stood in front of Internetrix logo on orange wall
Success Stories
Success Stories
Innovation for Internetrix

When the nbn™ came to Internetrix, the company was able to overhaul the way that they offer digital services and expand their customer base internationally.

Growing your idea
Success Stories
Success Stories
Growing your idea

For Crisp Salad’s Ted Tolfree, the success of the business has been built on hard work and the right people doing what they do best.

A woman walks on a street wearing a hat
Success Stories
Success Stories
Skin Smart: Life saving goes mobile

We all use technology differently. But for one small business, it’s given them the opportunity to educate and potentially save Australians from melanoma – the number one cancer...

Shaun McInerney driving a forklift around the Sydney Market in work gear
Success Stories
Success Stories
Fresh Fellas: The foundations for success

Sydney Markets at Flemington in western Sydney is a loud, bustling environment and it’s no place for shrinking violets or delicate phones.

Patti Wolf and Jo-Anne Bowyer standing in front of an orange wall
Success Stories
Success Stories
How Patti Wolf saved her business

The relationship Patti Wolf has with her mentor Jo-Anne Bowyer has gone from ‘strictly business’ to firm friendship in just two years, and Patti’s company has flourished. Emily...

Mike Smith and Glen Cassidy
Success Stories
Success Stories
Cake Wines: Rejuvenating Aussie business

It’s after lunch on Saturday and you’re ready for a night out. You don’t know where the event will start, let alone where it’ll end. Are sunset parties the new all-nighter?

woman taking photograph on camera
Success Stories
Success Stories
From filing to photography: Why passion can lead to success

For many people, making a leap to running a small business is one of the biggest decisions they’ll make. For Kate Ballis, courage paid off. She’s now one of Australia’s highly ...

Captain Jan Becker flying a helicopter
Success Stories
Success Stories
Learning to fly

She has a career as a nurse educator and runs a leading helicopter pilot training company, but Queensland’s Captain Jan Becker can still find the time to learn even more.

Two guys is high-visibility vests
Success Stories
Success Stories
Build it better

Barmco Mana Partnership is an engineering consultancy based in Canberra. It specialises in providing construction and engineering advice to the public and private sectors in in...

aerial view cattle farm
Success Stories
Success Stories
Why regional does it better

We’ve all heard of small town hospitality, but technology is changing the way regional businesses operate. But are the fundamentals still the same?

Owner of Bambella Designs, Jasmine Vanstone with her daughter Maddy
Success Stories
Success Stories
Bambella delivers pretty pram paraphernalia

Jasmine Vanstone started her Bambella Designs after witnessing a friend’s young daughter feel claustrophobic being strapped to her pram seat. Her line of colourful printed pram...

Britta Boeckmann BoldB jewellery designer Etsy award
Success Stories
Success Stories
Fledgling BoldB takes out Etsy Design Award

Hailing from the Saxony region of northern Germany, industrial designer Britta Boeckmann moved to Brunswick in inner city Melbourne in 2013. The next January she began selling ...

Jordan Panos entrepreneur Vacuumparts.com.au
Success Stories
Success Stories
New ideas key to Jordan Panos' success

Jordan Panos had the entrepreneurial instinct at a young age, founding a successful gardening business while juggling his university studies. With wholesale vacuum parts busine...

Nina and Karin Altman
Success Stories
Success Stories
What I've learned: Nina and Karin Altman, digital dreamers

Sisters-in-laws, Nina Altman and Karin Altman are co-directors of Melbourne-based design studio Dreamers Inc. and create digitally printed bedding and homewares featuring vibra...

man stood on sport pitch throwing ball
Success Stories
Success Stories
Engineering a winning future

Some of the best ideas come from people who don’t have an engineering background ... but they play rugby.

office space with computer desks set up
Success Stories
Success Stories
How a 'mission impossible' drives tyro payments to change banking for small business

Tyro Payments embraced a rare opportunity to take on Big Banking in Australia by putting small business customers first.

kym and shaun cairns
Success Stories
Success Stories
Cairns Industries: Often off site, always online

When Kym Cairns is asked how companies like Cairns Industries might have coped before the advent of mobile phone networks she says it’s simply beyond her comprehension.

man and woman sat with dog
Success Stories
Success Stories
24 Hours with Geoff Iles, decorative visionary

There is no longer such thing as the 9-5 workday. We profile small businesses and track how they run a typical workday to show the variety and personality of businesses across ...

Breakfast with Tiffany: Adam Theobald from Beat the Q
Success Stories
Success Stories
Breakfast with Tiffany: Adam Theobald from Beat the Q

Smarter’s News and Digital Editor Tiffany Loh sits down with Adam Theobald, co-founder and CEO of Beat the Q, and grills him for innovative strategies to entice customers to pu...

business people at meeting
Success Stories
Success Stories
How entrepreneur Mat Peterson turned parents' love of their children into a successful app line

Shiny Things' founder Mat Peterson and his team have designed an app series that makes learning maths fun for children. Here's what Mat has learned about developing an app busi...

three men sitting on a couch drinking beer
Success Stories
Success Stories
What beer can teach you about business

See how these beer enthusiasts used the age old concept of supply and demand to ditch their suits and ties and start a successful craft beer business.

nexba cherry lime
Success Stories
Success Stories
What I've learned: Drew Bilbe, the king of cool

For Drew Bilbe a holiday to Mexico was the trigger he needed to start Nexba, a beverage company that markets ice tea infused with natural fruit juices.

people at coffee shop
Success Stories
Success Stories
The coffee man can

You might not have been to the Coffee Roaster's flagship premise in Alexandria, but you've almost certainly tasted one of their award-winning brews.

man lying down on meet table in bakery
Success Stories
Success Stories
Artisan feature: Flour Water Salt

Small artisan bakeries with an appetite for the tradition of the baking craft are springing up around Australia. Allison Tait discovers that passion can bring profit and expans...

Annemarie Sansom holding a baby in her office
Success Stories
Success Stories
Night Nannies case study: Dream Weavers

Looking after babies is one of the most important jobs there is. When an overnight carer was sought, Night Nannies was born.

couple standing in front of green wall
Success Stories
Success Stories
Cultivators: Junglefy

When everyone can see how your latest project is going, the pressure is on! Meet the people behind the plants that adorn Broadway, Chippendale in Sydney.

woman with dingo
Success Stories
Success Stories
Cultivators: Mogo Zoo

Sally Padey owns Mogo Zoo and acknowledges that while it’s a business that fits into the all-consuming category, she tells Tiffany Loh she wouldn’t have it any other way.

baby in factory with boxes
Success Stories
Success Stories
Ecoriginals case study: Nappy Happy

Lisa and Lachlan Laing belong to a very rare breed of people that do not pursue profits to the detriment of others and the environment

two businessmen
Success Stories
Success Stories
How a tax lawyer and a mechanical engineer help people lose weight

John, a top tax lawyer, and Tony, a mechanical engineer, have survived 20 years of business setbacks, but a recent win means they have turned things around from near bust to po...

woman smiling in leather factory
Success Stories
Success Stories
My Place: Buckaroo Leatherworks

Buckaroo Leatherworks is a small business that takes family and imported goods to a whole new level.

Images of art by Marsha Golemac
Success Stories
Success Stories
What I've learned: Marsha Golemac, Life Beautifier

Managing client expectations and using her skills to help build brands is all in a day's work for multi-disciplinary talent Marsha Golemac.

Man cooking in a kitchen, red cocktail with straws, mint and lemon
Success Stories
Success Stories
What you can learn from the world's first crowdfunded restaurant

IconPark - the crowdfunding platform for restaurants and bars - is the brainchild of Dean McEvoy and Paul Schell, and the first of its kind.

man sat in music store with records and speakers around him
Success Stories
Success Stories
Chart hit: TYM guitars hits the right business notes

TYM Guitars may not fit a mainstream business model, but it’s a resonating force at the heart and soul of a passionate Australian music scene.

woman at bowling alley
Success Stories
Success Stories
What I've learned: Edi De Pellegrin, Tenpin Fun creator

After becoming parents, Edi De Pellegrin and her sisters saw a need for a place that catered to the entertainment of both parents and children in their home town, so their Tenp...

Cocktails and Oysters with hands holding them
Success Stories
Success Stories
4 ways Lime & Tonic create personalised experiences

Nearly one in two Australians has both a tablet and a personal computer, but which is more popular for online activity? Read on to find out.

Georgia Cleary in the kitchen of a house with flowers and utensils
Success Stories
Success Stories
What I've learned: Georgia Cleary real estate

Georgia Cleary shares with us what she has learned from more than 24 years in the real estate business.

wine glasses
Success Stories
Success Stories
PR case study: Rebello's Cheeky Rascal PR blitz

Married soon after a world adventure, Ruth and Matt Gallace founded Rebello Wines on Matt’s family farm eight years ago. Rebello first tasted fame with its ‘Strawbellini’ — a s...

children and adults playing with instruments
Success Stories
Success Stories
Social responsibility case study: Fuzzy supports music workshops

John Wall and Ming Gan started Fuzzy as a dance event at a Sydney nightclub in 1996, and their electronic music dreams have evolved into an events empire with outdoor festivals...