Branko Miletic
Technology Journalist

Branko Miletic is a journalist with 15 years experience specialising in IT and general business issues

Branko Miletic
Technology Journalist

Branko Miletic is a journalist with 15 years experience specialising in IT and general business issues

Running a franchise can have significant benefits, but managing staff across multiple premises can prove challenging. However, technology may have an answer.

According to the Franchise Council of Australia, franchising is estimated to be worth about $144 billion. All up, it is estimated that there are over 460,000 people employed directly in franchising nationwide, with 45 per cent of franchises selling online.

That’s a lot of businesses, employees and customers that rely on mobile and fixed-line networks to get down to business.

A ladder leads to a cloud

Keeping competitive

Franchising has revolutionised retailing by helping small businesses compete against the large corporations that still dominate Australian retailing, but the fact remains that many franchises are just that: small-to-medium business.

This means there is less likelihood of an army of IT support or instant access to computer specialists to keep the business online and on-target.

Support from third-party IT solutions partners is not only important for day-to-day transactions and administration; it’s also imperative for the future growth and viability of many franchise chains.

With many franchises in Australia being food or beverage retailers, technology can be a side of the business that isn’t their natural focus, making a reliable business IT partner with a national network even more crucial.

A network of performance

Whether a franchise operates in one or multiple locations, Telstra’s Business Performance Network allows staff to connect using high-speed data services across robust IP networks, enabling effective communication.

It also provides security to protect your data and business networks with built-in authentication and state-of-the-art firewall services.

With Telstra operating Australia’s largest IP and mobile network, the benefits for franchise owners are many.

In Annangrove, northwest of Sydney, The Friendly Grocer franchise owner Harshil Pindoria has experienced the benefits first-hand.

“By being part of Telstra’s Business Performance Network, we’ve found that we get better connectivity and a much better level of customer service,” he says.

“Telstra also responds very quickly if there ever is a problem. Once, when our POS system was down, the Telstra technician came out here in under two hours - and we’re 45kms from the city.”

Flexibility leads to results

You’ll have the flexibility you need to tailor network bandwidth to the needs of your business locations now and in the future. With options up to 20Mbps services for smaller sites and up to 100Mbps for large sites, you can easily manage current demand and future growth with a single network bundle.

This allows the prioritisation of IP telephony and video conferencing, providing franchise chains with a consistent user experience.

The service also gives franchise owners the option to self-manage and service their sites with other IT departments, using management services across multiple locations and integrating field sites into an IP network by using the Telstra Mobile Network.

A silver lining

Many franchise networks rely on cloud-based storage services for a range of their point-of-sale (POS), customer relationship management (CRM) and back-end inventory management systems.

These cloud-based software suites and other software as a service (SaaS) modules all require stable, secure cloud hosting and storage with 24x7 access.

While there is no ‘one size fits all’ cloud service, Telstra offers a choice of cloud services and providers, delivered over highly secure and cloud-ready networks.

With the flexibility, performance and reach to deliver services to franchise employees and customers wherever they may be, Telstra’s Business Performance Network allows franchise owners to concentrate on growing their businesses and capturing new markets.

Looking to streamline your management and help reduce costs?

See how Telstra Business Performance Network can help here.

Find Out More

Man rubbing his eyes while working on a laptop
Customer Experience
Customer Experience
Are you making these common online marketing mistakes?

We’re in the middle of a digital marketing revolution, with an array of digital tools and technologies available to small businesses. But, as with any tool, it’s how you use it...

Tips for getting the most out of email marketing
Growth
Growth
Tips for getting the most out of email marketing

To make sure you’re maximising your email marketing campaigns, we’ve compiled a list of the best email marketing features – and why you need to start using these now. With 79 ...

Women looking at screens in an office.
Tech Solutions
Tech Solutions
Smarter Action Plan: Switching to a new broadband plan

If you mean business, then you should be making the most of a business-grade broadband plan. This action plan includes step-by-step advice to take the pain out of finding and s...

Nelly Phelan, senior marketing and communications manager for ELK fashion and accessories.
Customer Experience
Customer Experience
Search engine marketing: can small businesses be more competitive?

The majority of Australian customers regularly use search engines to find and research a business, but only 26 per cent of small businesses use search engine optimisation (SEO)...