Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Alexandra Cain
Business Journalist

Alexandra Cain writes regularly for the small business sections of The Age, Sydney Morning Herald and Australian Financial Review

Alexandra Cain
Business Journalist

Alexandra Cain writes regularly for the small business sections of The Age, Sydney Morning Herald and Australian Financial Review

Make this year the one where you don’t just intend to use all those great apps, software and technology to streamline your small business’s operation, you actually do it!

Young woman on her phone Looking to make the most of tech in 2017? We've got you covered.

Here are five resolutions you can make – and act on –to get more out of your existing technology and make the most of some new tools.

Resolution 1: I Will Free Up More Time To Work On My Business

Finding more time to work on, not in, the business is the dream of almost every small business owner. And it doesn’t have to be an elusive one. If you can trim the amount of time you spend on day-to-day management, you’ll have more time for researching and refining great ideas for your business.

There are lots of apps and software out there that combine standard management processes. Nutcache project management software, for example, combines time and project management functionality with tools that let you and up to 20 staff collaborate, track expenses and issue invoices.

By using one system for all of these tasks you and your team avoid having to jump between numerous software programs, which reduces productivity and increases business costs. 

Resolution 2: I Will Explore The Potential For Virtual Reality (VR) In My Business

The advent of affordable headsets means VR adoption rates are predicted to explode in 2017. This places VR within the reach of every business as a marketing and operational tool.

Start looking into how similar businesses – big and small – are using VR for everything from staff training and meetings to customer demos and more. Grab yourself a cheap headset such as Google Cardboard to play and experiment with, and imagine the possible applications within your business.

And do it before your competitors do! 

Resolution 3: I Will Make Video Part Of My Marketing Strategy

Video is fast becoming a must-have marketing tool for every business. Leading small to medium businesses are using videos on their websites to help build a connection with customers. Video is also great content for social media posts.

If you’re not already using video, this is the year to embrace it. There are lots of cost-effective options operating online. A local promotional video outfit is Punchy Digital Media. An offshore provider is Promoshin. Check out other operators, too, before choosing which one is right for your business.

Resolution 4: I Will Clean Up My Computer

Fire up your email and count your unopened emails. Frightening, isn’t it? A new year means it’s time to clean up your computer. Delete old emails and files, archive data and information you don’t need every day, and remove software you’re not using anymore.

“Cleaner” tools like those offered by AVG can automatically delete junk or hidden duplicate files, but other files you will need to make conscious decisions about and delete manually. It’s a great way to start the new year on a clean slate. Plus, freeing up space on your hard drive can help your computer run faster.

Resolution 5: I Will Get More Out Of My Existing Technology

No matter what technology you use, chances are you can get more out of it. For instance, if you use Google Docs there’s a research tool called Google Explore that will search online for information. It’s a great time-saver. Scheduling just a little time to explore your most useful apps and revisiting the user documentation could reveal overlooked features and new updates.

If you’re not a Google Docs user you can still explore tools you’re not using in your system by setting aside some time to watch online tutorials to help you get more out of your technology.

There are plenty of other tools you can use next year to make your business run more efficiently. The idea is to work out which tools are right for you and get smarter and more knowledgeable about using them. Do that and you could be helping your business remain competitive for next year and into the future.

Read about our top apps for managing work on-the-go.
Find out more

Indigenous community members participate in a BIG hART project.
Success Stories
Success Stories
The power of hART

2018 Tasmanian of the Year Scott Rankin developed an innovative community-based arts model combining creativity with social justice. He tells Lachlan Colquhoun how he’s using i...

Andrea Mason laughing while standing behind a Telstra Business Women’s Awards podium.
Success Stories
Success Stories
Share Your Story to Inspire Others with Your Achievements

For Andrea Mason, sharing her wealth of knowledge and specialised experience within remote Aboriginal communities allowed for new opportunities and positive reflection. A formi...

Belinda Tumbers holding her Telstra Business Women’s Award in 2017.
Success Stories
Success Stories
Driving Diversity in the Workplace

“Businesses need to have females who are strong role models to mentor other women coming through,” says Belinda Tumbers, managing director of Kellogg’s Australia and New Zealan...

Envato Co- Founder Cyan Ta’eed accepting her 2015 Telstra Business Women Award
Success Stories
Success Stories
To Achieve Success Be Prepared to Fail

Refusing to be discouraged by her previous failed business attempts, Ta’eed instead learned from them. As a result, the former Telstra Business Women’s Awards winner and co-fou...