Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

"Professional development" is a buzz phrase at the big end of town, but providing staff with training and development doesn’t need to be a challenge for small businesses.

Woman sitting on train using tablet

Why are they a good fit?

Established in 2002, LinkedIn is the world's largest professional network that can have big benefits for your business. At last count it had 364 million members across 200 countries and territories, with support for 24 languages.

Online learning company Lynda pre-dates LinkedIn by several years, founded by a husband and wife team back in 1995. Surviving the dot-com bust, today Lynda offers more than 3,500 video courses in several languages. Focused mainly on technology – from web design and computer programming to animation and video production – Lynda charges a flat-rate fee for access to the entire library. It offers individual, corporate, academic and government subscriptions.

There are plenty of natural synergies between LinkedIn and Lynda: for starters, they're both resources people turn to when they're looking to get ahead in life. The new deal is a win-win for both parties, helping LinkedIn reach more students and Lynda reach more professionals.

Once integrated, LinkedIn might look at your existing skills and recommend Lynda courses to expand them. Meanwhile, Lynda could drive subscribers to LinkedIn to help them make the most of their new-found skills.

But they're not just useful tools for individuals. LinkedIn and Lynda can help businesses of all sizes match up internal skill sets with training to help both staff and the business reach their full potential.

What does the deal mean for your business?

Professional development isn't just a feather in the cap of staff members, it can also help small businesses retain staff. Talented employees are less likely to view your business as a stepping stone to greater things if you can present them with new challenges, help them reach their professional goals and lay out an enticing career path within your business.

Combining LinkedIn and Lynda makes it easier for small businesses to access a wide range of learning resources tailored to the needs of their staff. By aligning staff skill sets and professional goals with the business' long-term strategy, it's possible to map out professional development programs to benefit both individuals and the business as a whole.

The partnership heralds new opportunities for businesses to grow and implement training programs that meet needs and help boost the bottom line.

Smarter Business is on LinkedIn.

Connect with us here to get a daily dose of business, finance, tech and leadership smarts. 

Find out more

Violet Roumeliotis, 2017 Telstra Business Woman of the Year.
Success Stories
Success Stories
Business Woman of the Year helps families find their feet

Violet Roumeliotis, Telstra Australian Business Woman of the Year 2017, shares her experiences as a migrant and woman helping to improve people's lives. As told to Stuart Ridle...

Paul Greenberg, founder of online retailer network NORA, speaking at an event.
Trends
Paul Greenberg on e-commerce: Customers want a personalised experience

Paul Greenberg, founder of online retailer network NORA, is something of a pioneer in Australian e-commerce. After 35 years in the wider industry, he says success still comes b...

Image shows a worker using an e-commerce platform in a warehouse to fulfill orders.
Tech Solutions
Tech Solutions
How to choose the best integrated e-commerce platform

If there's one constant of e-commerce it's change. Success in the digital world requires an e-commerce platform that can adapt with your e-commerce strategy so that change does...

Dietitian and exercise physiologist, Kate Save accepts the 2018 Telstra Victorian Business of the Year Award for healthy eating disruptor Be Fit Food.
Success Stories
Success Stories
Be Fit Food tastes success at the 2018 Telstra Victorian Business Awards

Science with more than a pinch of flavour are the ingredients behind the rapid growth of Be Fit Food, the 2018 Telstra Victorian Business of the Year. The business’ recipe for...