Penny Locaso
Entrepreneur

Penny Locaso has brought her passion for profit with purpose and wellbeing to the fore and founded BKindred

Penny Locaso
Entrepreneur

Penny Locaso has brought her passion for profit with purpose and wellbeing to the fore and founded BKindred

For Penny Locaso, a cracked foot in her childhood is a perfect metaphor for finding her resilience. Here’s her advice for businesses looking to find theirs.

I secretly always wanted to be Wonder Woman. It was 1982, I was seven years old playing in the hayshed of our farm in rural Victoria. Wonder Woman was my idol and so, in a re-enactment of a recent episode I climbed the giant hay stack, grabbed the rope secured to a roof so high it felt like it was attached to the heavens and took a giant leap.

Only to swing and release myself half a metre shy of the mountain of hay that would soften my superhero landing. My foot cracked instantly. I picked myself up, dusted myself off and hobbled the 400 meters to the homestead to share the news with my mum. She proceeded to pat me on the back tell me I would be fine and go back out and play, which I did.

My foot was in fact broken, but we didn’t work that out until 24 hours later. I share this moment because it served as a basis for how I chose to approach resilience as I started my small business journey.

a close up photo of a blonde woman shown from the nose down with with sunlight behind her.

Being a business owner is tough

Resilience, in its simplest form, is our ability to bounce back from adversity as efficiently as possible. Small business is a world of adversity. Feelings of being overwhelmed, the bombardment of technological change, the rejection of ideas by others and the self doubt that creeps in, questioning one’s ability to deliver the seemingly impossible – they’re all familiar to any business owner.

You need to be tough to be a business owner, which is why building superhero resilience as a business owner is critical to ensuring that you can stay on track and carry out your business vision.

And when coupled with isolation, even greater challenges are found in the context of problems compounding and seeming so much bigger than what it really is. 

Building superhero resilience

So how as a small business owner can you overcome these challenges and build superhero resilience into your day?  With fellow small business Wonder Woman, Sam Dunne, we created some simple tips on how you can build resilience into your business.

5 ways to improve your resilience

  1. Reset daily. According to Tom Cronin, quoted in The Collective Hub Magazine’s editorial in October of this year, we have 72 blocks of 20 minutes available to us every single day. So why not allow yourself just one of those blocks to complete a brief mindfulness exercise to allow clear thinking and enhance focus? This helps to wind down, de-stress and clear the mind prior to sleep
  2. Set realistic goals. It’s great to have big dreams but breaking those dreams down into bite size pieces by setting short term goals with realistic timeframes can reduce feelings of being overwhelmed. Business changes at a rapid rate, so plan accordingly
  3. Find your tribe. Seek out a group of like-minded peers who are in small business to share your challenges and bounce ideas off. Connection helps you to realise you are not alone.  Social media now provides a platform for building communities and engaging in conversation in a way that is simple and accessible, like the work I do at BKindred
  4. Seek out courageous conversations. Rather than exhausting ourselves mulling over what we cannot change, focusing on what you can change can be more beneficial in sharpening your skills. Asking for constructive feedback from a diverse range of peers or the right partners is a great way to understand how you are perceived, enhance your strengths and improve your areas of challenge
  5. Leverage technology. Check out online forums to see what others have done and what resources are available for you to move through it. If you’re feeling overwhelmed, leverage technology to delegate.  There are some great online resources where you can outsource almost any task for an affordable price – from running errands, editing podcasts or designing a new brand

How I bounced back from my Wonder Woman incident was determined by my attitude … supported by a little encouragement from my mum.  I learnt that resilience was about ownership and choosing how you respond in the moment.  So I challenge you to consider what action can you take as a small business owner to help you enhance your resilience and own it?

Finding your inner hero might be easier than you thought.

For another big local story, check out our interview with Ryan Trainor.

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