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Smarter Action Plan: Your business app ecosystem

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

Highlights
  • Investing into new apps in search of quick productivity gains can leave your business with disjointed digital services.
  • Each new business app needs to fit in with how you work and what you're trying to achieve.
  • A well-rounded business app strategy will ensure that you're making the most of new technology.

There's an app for everything these days, but to make the most of new technology, it's important for your business to develop an integrated app ecosystem.

Blindly diving into new apps in search of quick productivity gains can leave your business drowning in a sea of disjointed digital services. To truly deliver long-term benefits, each new business app needs to fit in with how you work and what you're trying to achieve.

Man at his desk using a computer, iPad and phone. It's important for your business to develop an integrated app ecosystem.

Rather than taking a piecemeal approach to apps, it pays to develop a well-rounded business app strategy to ensure that you're making the most of what new technology has to offer. People and technologies should work seamlessly and effectively together, boosting productivity while removing obstacles, reducing complexity and relieving stress.

Here's a handy downloadable checklist of the important things to consider when planning your business app ecosystem.

Download this action plan to develop your app ecosystem now.
Download now
A Telstra Business Apps specialist can assist you with developing your business app ecosystem.
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