George Groves
Technology Journalist

George Groves is a writer interested in all forms of technology, creativity and digital trends

George Groves
Technology Journalist

George Groves is a writer interested in all forms of technology, creativity and digital trends

We’ve pulled the figures on the stories hundreds of thousands of small businesses read last year. Here’s what you read last year and four business tips to get you ready for the year ahead.

From the fallout of the Greek crisis to the diving Aussie dollar, 2015 was a big year for business. And this year’s set to be even bigger thanks in part to October’s Murray Review by the Federal Government.

Photo of city skyline at dusk

Lesson 1: Use technology to be productive

We learned how billionaires like Warren Buffett and Richard Branson stay productive, and amplified it with a bit of tech. Big and little data, cloud technology and apps are all readily available to small businesses. Rural companies like PB Seeds are now looking to the cloud to boost their productivity.

Finding the right app solution can be hard, so we’ve launched the Smarter Tech Starter: your guide to the right apps for your business.

Recommended Reading

  1. Businesses To Benefit From Smarter Tech Starter
  2. Making Paper(less)
  3. 5 Tips To Stay Producitve On The Road
  4. App-ealing Ways To Streamline Your Business

 

Lesson 2: Follow your passion

It’s an age-old saying, but following your passion can lead you to success. Back in May, the story of Kate Ballis, a woman who left her career in law behind to pursue her true passion as a photographer inspired us, as did the story behind how The Mirabel Foundation came to be.

Along with this, start-ups dominated the scene in 2015. Australians have always been an entrepreneurial bunch, but the likes of new incentives and concessions have been making it easier for us to follow our passions. Telstra’s start-up incubator Muru-D has also been playing an important role in growing Australia’s start-up community with smart business opportunities.

Recommended Reading

  1. Top Aussie Angels’ Guide To Better Business Plans
  2. 6 Ways To Test Before You Invest
  3. How To Run A ‘See-Through Start-Up’
  4. Surround Your Business With Experts

Lesson 3: Present the best version of you to the world

Research shows that people take as little as a tenth of a second to form an opinion of you. We learned this when Ennis Cehic explored what your clothing says about you. Jeff Haden followed up with business tips on the importance of body language.

Between the two, we found just how important a first impression is when building both your personal and your business’ brand. Starting off on the right foot with a client or partner can be all it takes to establish a long-lasting relationship.

Recommended Reading

  1. The Art Of A Good Presentation
  2. Communication Skills: Face-to-Face Is Always Better
  3. The Importance Of Authenticity
  4. Building The Everyman’s Brand: Marketing The Spring Racing Carnival

Lesson 4: Embrace the new generation of consumers

We explored how to engage Gen Y as the new workforce, but what about as your new customers?

In September we found that the hipster trend was on the way out, and yuccies (young urban creatives) were the next big thing. The new generation of consumers are sensitive to brands, always connected and have more spending power than you think. But make sure your online presence is on point – they’re not afraid to speak their mind.

Thankfully there is a wealth of information available freely available to help you engage these consumers, like Google Trends or Facebook IQ.

Recommended Reading

  1. Becoming Social: Which Platforms Should You Invest In?
  2. Facebook Advertising 101: What You Need To Know
  3. Turning Online Relationships Into Customers
  4. Design Online: Making Big Branding Affordable
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