Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

Is social selling the key to reaching new customers?

Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

With consumers spending just about all of their waking hours online, social media has become a digital marketing fixture. But would your business know how to use social media as a sales tool as well?

The digital space has transformed how we communicate. From tweets and banners to blogs and videos, brands are constantly trying to engage us.

When done right, integrating social media into the sales process can become your business’ most important and powerful selling tool. Are you ready to take the leap and implement social selling into your business strategy? 

Illustration depicting social selling
Download part one

of the Social Selling - Social Connections as a Sales Advantage White Paper here.

Find Out More

Related News

Success Stories
Success Stories
Sky-high business tracking

Michela Ledwidge and Stuart Ridley meet an Internet of Things startup that wants to make it easier and more affordable for businesses to monitor their assets in thousands of lo...

Productivity
Productivity
Eat, sleep, work, love: How couples can stay in business – and love – together

It’s easy to always be connected to your business if you have the right technology, but what about family? Stuart Ridley caught up with two businesses run by couples that are l...

Productivity
Productivity
The Smarter debate: Does telecommuting and remote working mean the end of the office?

Is bringing your employees together in an office redundant when we can work from just about anywhere, or is there still a place for the traditional office structure in the mode...

Growth
Growth
Charitable endeavours a win-win

As these case studies prove, when small businesses engage in charitable activities, the rewards can be far-reaching.