Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Growth

Andre Agassi on business: Do business owners have to do it all?

Daniella Doughan
Business and Finance Journalist

Daniella Doughan is a business and finance journalist from Sydney, Australia.

Daniella Doughan
Business and Finance Journalist

Daniella Doughan is a business and finance journalist from Sydney, Australia.

Just because small business owners are used to rolling up their sleeves and doing everything themselves doesn’t mean it’s the most productive way to build a business.

From marketing and accounting, to cash flow, sales, product development and staff management, the to-do list for a small business owner is endless.

man playing tennis in corridor

But there’s a reason the saying “jack of all trades, master of none” exists. When he was in Melbourne for the latest Telstra Vantage event, tennis legend Andre Agassi spoke about the value in building a great team around you and working smarter, not harder. 

Fill the gaps in your own strengths

“Be honest about your strengths and weaknesses to build the right team,” Agassi says.

It’s impossible to be an expert on every facet of your small business, so consider what can be outsourced or the role your business needs to hire for. If you’re a whiz at marketing but struggle with accounting, there’s a clear shortfall. Whether you use technology (there is plenty of cloud accounting software platforms to choose from), a human expert, or a combination of both, it’s important to remember why you started in business. Chances are, it wasn’t to do the bookkeeping and accounting.

Put a price on your time; it’s highly likely you’ll be saving more by hiring an expert.

Look beyond your business

Instead of restricting your skills search to just within your business – or even within your industry – taking a less obvious route can lead you find new or different talents to fill your skills gaps.

Agassi references his trainer Gil (Reyes), who wasn’t a tennis expert. “I didn’t go to a typical tennis trainer. I went to somebody who knows how to build power, knows how to build strength…I didn’t need him to teach me about tennis,” Agassi says.

So, once you have identified your skills gaps, consider recruiting from outside your industry. Technology has broken down barriers when it comes to working across borders and time zones, opening up access to a much broader pool of great talent.

Then, consider ongoing initiatives to tap into wider knowledge and expertise, such as inviting guest speakers to meet with your team, maintaining a strong network of contacts, or involving customers and business partners in decisions and asking for feedback. 

Let technology do the heavy lifting

Rather than trying to do it all, the right technology can also give your business the ability to move faster or more efficiently than your competitors. Telstra’s Online Essentials can help you launch an online store for your business, Microsoft Office 365  offers document sharing, email and collaboration, and Skype for Business allow you to communicate with staff, clients or suppliers on-the-go. All of these apps (and more) let you work from almost anywhere, meaning the days of being tied to a desk in an office are over. And for a busy business owner, the ability for technology to save time, automate processes and work smarter is priceless. 

 
Discover the Online Essentials

Find out all you need to build your business online

Find out more

woman working on laptop amongst clothes racks
Trends
Is your business nbn™ ready? Take the quiz

Getting ready for the nbn™ network is simpler than you might think. Test your knowledge and learn more about what to expect with the Smarter Business national broadband network...

a low angle of a man looking away into the distance in front of a trailer and a dog sitting next to him
Tech Solutions
Tech Solutions
Escape the rat race with the NBN

Thanks to NBN with Telstra, the editor of Time to Roam can now work from his north coast farm, with a business manager in Lismore and the designer in Sydney. Time to Roam has c...

Seven times a finalist, Booktopia has taken the top prize in the 2018 Telstra NSW Business Awards.
Success Stories
Success Stories
Amazon rival Booktopia claims Telstra NSW Business of the Year Award

Seven-time Telstra Business Awards finalist, Booktopia has been named the 2018 Telstra NSW Business of the Year. The online bookstore has built a customer-base of 4 million, di...

Naomi Simson shares her views on leadership.
Growth
Growth
Leading a small business in the digital era

Traveling around the country speaking with businesses owner the resounding message that Red Balloon founder, Naomi Simson hears is that “business is not getting any easier”. Fi...