Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Awards Business Tools Subscribe Tech Enquiry
Customer Experience

How Wild Olives revitalised their online business presence

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Steven Curtotti’s Wild Olives Italian restaurant is growing in popularity, thanks to its loyal customers and a Sensis digital marketing makeover.

Wild Olives had only recently opened its doors in the Canberra suburb of Gungahlin when the Curtotti family won our $8000 digital marketing makeover sponsored by Sensis®. Steven Curtotti told us last issue that he’d just started to get his head around the basics of digital marketing, though he was quick to point out he’d rather leave it to the experts. 

Three months later and Curtotti says he made the right decision: “One of the biggest benefits of having Sensis and Yellow Pages look after the Wild Olives website and listings for us is that we don’t need to worry about getting it all working.

“They look after the design, the words, the images – everything. They know what they’re doing online. It’s a lot better than a chef doing it! It’s better for me because I can focus on the food and don’t need to get into the technical stuff.” When Curtotti began learning his trade as a teenager on a working holiday in Foggia, southern Italy, restaurants relied heavily on word-of-mouth to build a loyal following. Online marketing didn’t emerge until he was into his thirties. These days, social media and review websites amplify the impact of word-of-mouth recommendations, but equally importantly, diners often turn to the internet first to find new taste sensations.

restaurant
Email enquiries are working really well for us – bringing in new customers every week. We’re busy all the time, with full houses every Thursday to Saturday night. At the moment about 60-70 per cent of our customers each week have been here several times before. We’ve got customers who come every second or third day!

- STEVEN CURTOTTI, WILD OLIVES

Wild Olives' new online presence

Six months ago Wild Olives didn’t have an internet presence. Now, you’ll find an attractive website designed with Yellow Pages SiteSmart™ that’s thoroughly optimised for search and “gives Wild Olives a professional look” notes Curtotti. Coupled with the website is a detailed Yellow Pages listing aimed at attracting new patrons.

“Since we opened, Yellow Pages and word-of-mouth have been our main ways of getting customers,” reports Curtotti. “The mobile version of Yellow Pages is great for new customers. When they search on mobile, maybe using ‘Italian’, ‘fine dining’, ‘Gungahlin’, our listing comes up well, and then there’s a map to help them find the restaurant, which is really useful. Yellow Pages also created a video for us which really captures the energy of the kitchen. The food is the main attraction (you can see me cooking, though it’s all about the food!).”

Yellow Pages recorded just under 1700 people saw the listing in its first month, averaging around 2200 each month since then, while email enquiries have tripled in the last two months. Regulars at Wild Olives say their favourite menu item is a veal with prosciutto and butter sage sauce, though an old favourite from the Curtottis’ previous restaurant is making a comeback. “The prize from Sensis was $8000 worth of marketing, including a new website, plus they also gave us $2000 on a prepaid Visa card,” explains Curtotti. “So we put that money towards a classic Lincoln pizza oven. Our old restaurant had one, so it’s great to have pizza on the menu again.”

Have a good idea, but no marketing expertise?

Find out more about Sensis and Yellow Pages® services here.

Find Out More

Dave Macdonald and Annette Kaitinis of Scoot Boot
Growth
Growth
Annette Kaitinis: growing a business means knowing when to trot, canter, and gallop

Annette Kaitinis and Dave Macdonald have taken their small business with a big idea from Tasmania to the world. After just four short years, they're reaching international mark...

Charmaine Saunders of Mainie in store holding a traditional Indigenous-inspired garment.
Growth
Growth
Culture meets commerce: These Indigenous businesses are embracing both

These four Indigenous businesses – NAISDA, Purple House, Bush Medijina, and Mainie – combine commerce and culture. Find out how business works for people by Telstra Smarter Bus...

A photo of a woman from behind working at an office desk
Business IQ
Business IQ
How to empower staff and protect data security

Your cyber security is only as strong as its weakest link and that weak link is often the human element. Cyber security is a human problem. That’s why it is critical to invest...

A large amount of multi-coloured post-it notes lying in a large pile on a white floor.
Productivity
Productivity
How to multi-task and do what matters

As a busy business owner, it’s tempting to try juggling all the balls at once in order to get things done. But using the right technologies and processes – not constantly multi...