Customer Experience

4 ways you can have an online presence on the go

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Stay connected and use the most of the tools and technology available to business owners.

The adage of many successful small businesses used to be ‘location, location, location’ however that has now been superseded by ‘connection, connection, connection’ as mobile technology solutions means a business is no longer confined to a bricks-and-mortar location.

Will Irving, Group Managing Director, Telstra Business, gives us the four most important things you need to know:

man working on laptop and smart phone

Get the right tool for the job

Choosing the right mobile phone and tablet should come down to the style and operating system. Select phones and tablets on the same platform (whether Apple, Android or Windows) so your devices can work together. 

Make the most of applications

Apps are not just for fun. Industries now have ‘industrial grade’ business specific apps that can make your mobile or tablet an invaluable member of your team. 

Lose the cables and play in the Cloud

Once you have the right devices, the next step is to make the most of your mobility by working in the Cloud. You can access all your files and programs from any computer, tablet, phone or laptop when you’re out and about. 

Share the fun with Mobile Broadband

Multiple users sharing mobile broadband via mobile hotspots simplifies the connection between tablets, phones and laptops to one account. To personalise technology to benefit your business see here.

What can cloud computing do for your business?
Find Out More

Andre Agassi on business: Do business owners have to do it all?
Growth
Growth
Andre Agassi on business: Do business owners have to do it all?

Just because small business owners are used to rolling up their sleeves and doing everything themselves doesn’t mean it’s the most productive way to build a business.

Image shows a man sitting at a laptop computer in his home office.
Productivity
Productivity
Remote access dos and don’ts: Reap the benefits, not the risks

Smarter Business gives tips on how to manage remote access within your business.

Image is of Nourished Life founder Irene Falcone sitting at a computer in an office.
Success Stories
Success Stories
What business are you really in?

Define what you do by the product you sell or the technology that supports your business model and you may miss the genuine opportunities to become a successful, even award-win...

Image shows a business meeting using VR technology.
Tech Solutions
Tech Solutions
Tech evolution making upgrades more accessible

Time and money constraints can cause some business owners to sideline technology updates or resist the pull of new devices and trends. Yet the pace of tech developments has mad...