Customer Experience

The five steps to social selling that really matter

Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

Social selling is fast becoming a mandatory program for any business. But without the right framework, will your social sales strategy sink or swim?

cartoons of people connected by dotted lines

The digital landscape has changed how we search, sell and shop – forever. From global giants to independent boutiques, brands and retailers are finding new ways to connect with an online consumer base hungry for interaction, content, peer review, and brand personality.

In the shift to digital, it’s social media that now connects the dots between brand and customer, delivering agile opportunities to sell to a consumer-base immune to traditional marketing efforts.

In Part 1 of our guide to social selling, we looked at how a social sales strategy can increase customer retention, drive sales, nurture leads and build advocacy.  I

n Part 2, we outline the five key steps businesses can take to implement a social selling program within their own marketing and sales plans.

Social selling unlocks the power of social media

to build brands and drive sales. Discover how your business can benefit with your free copy of Social Selling - Five Steps to Social Selling Success, Part 2.

Find Out More

Andre Agassi on business: Do business owners have to do it all?
Growth
Growth
Andre Agassi on business: Do business owners have to do it all?

Just because small business owners are used to rolling up their sleeves and doing everything themselves doesn’t mean it’s the most productive way to build a business.

Image shows a man sitting at a laptop computer in his home office.
Productivity
Productivity
Remote access dos and don’ts: Reap the benefits, not the risks

Smarter Business gives tips on how to manage remote access within your business.

Image is of Nourished Life founder Irene Falcone sitting at a computer in an office.
Success Stories
Success Stories
What business are you really in?

Define what you do by the product you sell or the technology that supports your business model and you may miss the genuine opportunities to become a successful, even award-win...

Image shows a business meeting using VR technology.
Tech Solutions
Tech Solutions
Tech evolution making upgrades more accessible

Time and money constraints can cause some business owners to sideline technology updates or resist the pull of new devices and trends. Yet the pace of tech developments has mad...