Customer Experience

The five steps to social selling that really matter

Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

Social selling is fast becoming a mandatory program for any business. But without the right framework, will your social sales strategy sink or swim?

cartoons of people connected by dotted lines

The digital landscape has changed how we search, sell and shop – forever. From global giants to independent boutiques, brands and retailers are finding new ways to connect with an online consumer base hungry for interaction, content, peer review, and brand personality.

In the shift to digital, it’s social media that now connects the dots between brand and customer, delivering agile opportunities to sell to a consumer-base immune to traditional marketing efforts.

In Part 1 of our guide to social selling, we looked at how a social sales strategy can increase customer retention, drive sales, nurture leads and build advocacy.  I

n Part 2, we outline the five key steps businesses can take to implement a social selling program within their own marketing and sales plans.

Social selling unlocks the power of social media

to build brands and drive sales. Discover how your business can benefit with your free copy of Social Selling - Five Steps to Social Selling Success, Part 2.

Related News

Mobile device displaying the Amazon logo
Customer Experience
Customer Experience
Amazon will change Australian retail – but will it be good for you?

Digital futurist Jeffrey Cole shares insights from his research into online and bricks-and-mortar retail with Stuart Ridley.  At first glance, Australia’s land mass presents ma...

Dark-haired woman working at laptop.
Tech Solutions
Tech Solutions
What to look for when choosing an internet provider

Not all internet service providers (ISPs) are created equal. Some can be hit and miss when it comes to customer service while others might not meet the mark in the speed depart...

Violet Roumeliotis, 2017 Telstra  Australian Business Woman of the Year Award.
Success Stories
Success Stories
Refugee advocate is named 2017 Telstra Australian Business Woman of the Year

Violet Roumeliotis, Chief Executive Officer of not-for-profit Settlement Services International Limited (SSI), is the 2017 Telstra Australian Business Woman of the Year, announ...

A woman using her laptop and phone in a shop.
Tech Solutions
Tech Solutions
Get to the nbn™ network starting line in great shape

Even if it may still be some time before the nbn network is available in your neighbourhood, planning now can mean a hassle-free switch over when it happens. When the nbn™ netw...