Customer Experience

Making the most of social: Q&A

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Telstra brought experts together to discuss how businesses could make the most of their social media. Smarter has the highlights from the session.

In a recent free Telstra Virtual Event, Maximising your Social Media Marketing, representatives from Facebook, LinkedIn, and AdStage came together to discuss ways to maximise your business’ social media marketing.

Examples were discussed, trends in the industry unpacked, and best practices for attracting users and turning them into customers were made clear.

Here’s the wrap up from the day:

Man yelling into megaphone

The figures

The session unearthed some interesting figures from the polling done on the day:

  1. The biggest challenge or frustration with businesses polled was how best to use and optimise social platforms at 30.8 per cent. However help is on hand: Smarter's covered how best to use LinkedIn in your business and a guide to the various platforms you can invest in (and their benefits).
  2. Many of the businesses polled had experienced poor campaign performance and lack of platform knowledge, along with resourcing issues and not enough time to manage paid advertising
  3. More than a third of businesses polled said that they don’t have KPIs in place, making it difficult to understand if success has been achieved
  4. From a messaging perspective, finding the time and getting relevant content was identified as the two main challenge areas

The Q&A

Discussion in the session was robust, with Sahil Jahn providing in depth insights onto what platforms businesses should be on, how to evolve the conversation from offers and how best to manage multiple channels.

Of particular note were his thoughts on where small businesses should start:

“Be sure to start by creating a Twitter handle, Facebook Page and perhaps LinkedIn Company Page for your business. From there, create content your audience will engage with and begin building up a presence.

“Once you have started creating a reasonable treasure trove of content, start promoting that content using paid ads so that you can target new followers who may be interested in your brand.”

Telstra virtual events

Telstra’s free Virtual Events deliver insights to help your business operate. It gives businesses an opportunity to discover what the experts are saying about new technologies, services and solutions, all from the comfort of their own office.

It also gives you the opportunity to be a part of the action: Live Telstra Virtual Events are interactive, giving you opportunities to ask the questions, get tips and advice from industry insiders and help steer the debate.

Want to replay the session?

You can watch the virtual event on demand here.

Find Out More

Related News

GenWise co-founders, Dr Sebastian Rees and Dr Troye Wallett.
Success Stories
Success Stories
Innovative online GP platform named 25th Telstra Australian Business of the Year

GenWise Health, a micro business using technology to improve how general practitioners provide aged care, is the 2017 Telstra Australian Business of the Year. GenWise Health,...

Two people looking at a tablet device
Success Stories
Success Stories
How winning businesses are using tech

Every year, the Telstra Business Awards celebrates small businesses that choose to innovative, to be curious, to be agile. This year’s entrants are no different, with many blen...

iSimulate at the 2016 Telstra Business Awards
Success Stories
Success Stories
Rise and shine: Winning advice from 2016 Telstra Business Awards alumni

As the 2017 finalists prepare their acceptance speeches in the hope they might win at Australia’s biggest business Awards program, a few of 2016’s winners reflect on their achi...

Woman working at laptop sticking address labels to boxes.
Tech Solutions
Tech Solutions
Pass the parcel: How to integrate postage services into your website

Incorporating automatic postage calculators into your online store might be the critical step you need to turn casual browsers into dedicated shoppers.