Growth Customer Experience Productivity Business IQ Trends Success Stories Tech Solutions Subscribe Tech Enquiry
Customer Experience

Making the most of social: Q&A

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Telstra brought experts together to discuss how businesses could make the most of their social media. Smarter has the highlights from the session.

In a recent free Telstra Virtual Event, Maximising your Social Media Marketing, representatives from Facebook, LinkedIn, and AdStage came together to discuss ways to maximise your business’ social media marketing.

Examples were discussed, trends in the industry unpacked, and best practices for attracting users and turning them into customers were made clear.

Here’s the wrap up from the day:

Man yelling into megaphone

The figures

The session unearthed some interesting figures from the polling done on the day:

  1. The biggest challenge or frustration with businesses polled was how best to use and optimise social platforms at 30.8 per cent. However help is on hand: Smarter's covered how best to use LinkedIn in your business and a guide to the various platforms you can invest in (and their benefits).
  2. Many of the businesses polled had experienced poor campaign performance and lack of platform knowledge, along with resourcing issues and not enough time to manage paid advertising
  3. More than a third of businesses polled said that they don’t have KPIs in place, making it difficult to understand if success has been achieved
  4. From a messaging perspective, finding the time and getting relevant content was identified as the two main challenge areas

The Q&A

Discussion in the session was robust, with Sahil Jahn providing in depth insights onto what platforms businesses should be on, how to evolve the conversation from offers and how best to manage multiple channels.

Of particular note were his thoughts on where small businesses should start:

“Be sure to start by creating a Twitter handle, Facebook Page and perhaps LinkedIn Company Page for your business. From there, create content your audience will engage with and begin building up a presence.

“Once you have started creating a reasonable treasure trove of content, start promoting that content using paid ads so that you can target new followers who may be interested in your brand.”

Telstra virtual events

Telstra’s free Virtual Events deliver insights to help your business operate. It gives businesses an opportunity to discover what the experts are saying about new technologies, services and solutions, all from the comfort of their own office.

It also gives you the opportunity to be a part of the action: Live Telstra Virtual Events are interactive, giving you opportunities to ask the questions, get tips and advice from industry insiders and help steer the debate.

Want to replay the session?

You can watch the virtual event on demand here.

Find out more

Violet Roumeliotis, 2017 Telstra Business Woman of the Year.
Success Stories
Success Stories
Business Woman of the Year helps families find their feet

Violet Roumeliotis, Telstra Australian Business Woman of the Year 2017, shares her experiences as a migrant and woman helping to improve people's lives. As told to Stuart Ridle...

Paul Greenberg, founder of online retailer network NORA, speaking at an event.
Trends
Paul Greenberg on e-commerce: Customers want a personalised experience

Paul Greenberg, founder of online retailer network NORA, is something of a pioneer in Australian e-commerce. After 35 years in the wider industry, he says success still comes b...

Image shows a worker using an e-commerce platform in a warehouse to fulfill orders.
Tech Solutions
Tech Solutions
How to choose the best integrated e-commerce platform

If there's one constant of e-commerce it's change. Success in the digital world requires an e-commerce platform that can adapt with your e-commerce strategy so that change does...

Dietitian and exercise physiologist, Kate Save accepts the 2018 Telstra Victorian Business of the Year Award for healthy eating disruptor Be Fit Food.
Success Stories
Success Stories
Be Fit Food tastes success at the 2018 Telstra Victorian Business Awards

Science with more than a pinch of flavour are the ingredients behind the rapid growth of Be Fit Food, the 2018 Telstra Victorian Business of the Year. The business’ recipe for...