Customer Experience

Is your business ready for marketing 2.0?

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

The Smarter Guide To Marketing 2.0 brings together some of the brightest marketing minds to help get your business on top.

In a world where a global marketplace is an internet connection away, marketing your business has never been more important. The rise of new technologies has created exponential growth in the number of ways businesses are able to get their message to the masses.

They say the only inevitability is change, and keeping up with change can mean a boon to your bottom line, so we brought together some of the brightest business minds, both national and international, to give their thoughts on the future of marketing.

A business man sitting in a cafe working on his mobile phone.

They are:

 
  • Jarther Taylor, General Manager of marketing at Telstra Business
  • Ben Keenan, Creative Director at Melbourne’s Clemenger BBDO
  • Jeff Haden, Linkedin influencer and Inc. Magazine contributor
  • Ryan Murtagh, CEO and Founder of Neto

In the downloadable guide they cover a wide range of topics under the marketing umbrella, including the future of marketing, the role of the ecosystem in B2B marketing and the role of omnichannel marketing in eCommerce.

To complement the guide, we’ve also looked at the role of analytics in business, along with the role that virtual reality will play in letting consumers experience your brand in new ways.

There’s no doubt that marketing has undergone a remarkable transformation in the past decade, and the pace in which change affects conversation with customers and suppliers is only accelerating.

There’s one thing that’s certain, however: there is profit to be had for businesses able to be agile.

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