Customer Experience

Is your business ready for marketing 2.0?

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

The Smarter Guide To Marketing 2.0 brings together some of the brightest marketing minds to help get your business on top.

In a world where a global marketplace is an internet connection away, marketing your business has never been more important. The rise of new technologies has created exponential growth in the number of ways businesses are able to get their message to the masses.

They say the only inevitability is change, and keeping up with change can mean a boon to your bottom line, so we brought together some of the brightest business minds, both national and international, to give their thoughts on the future of marketing.

A business man sitting in a cafe working on his mobile phone.

They are:

 
  • Jarther Taylor, General Manager of marketing at Telstra Business
  • Ben Keenan, Creative Director at Melbourne’s Clemenger BBDO
  • Jeff Haden, Linkedin influencer and Inc. Magazine contributor
  • Ryan Murtagh, CEO and Founder of Neto

In the downloadable guide they cover a wide range of topics under the marketing umbrella, including the future of marketing, the role of the ecosystem in B2B marketing and the role of omnichannel marketing in eCommerce.

To complement the guide, we’ve also looked at the role of analytics in business, along with the role that virtual reality will play in letting consumers experience your brand in new ways.

There’s no doubt that marketing has undergone a remarkable transformation in the past decade, and the pace in which change affects conversation with customers and suppliers is only accelerating.

There’s one thing that’s certain, however: there is profit to be had for businesses able to be agile.

Man rubbing his eyes while working on a laptop
Customer Experience
Customer Experience
Are you making these common online marketing mistakes?

We’re in the middle of a digital marketing revolution, with an array of digital tools and technologies available to small businesses. But, as with any tool, it’s how you use it...

Tips for getting the most out of email marketing
Growth
Growth
Tips for getting the most out of email marketing

To make sure you’re maximising your email marketing campaigns, we’ve compiled a list of the best email marketing features – and why you need to start using these now. With 79 ...

Women looking at screens in an office.
Tech Solutions
Tech Solutions
Smarter Action Plan: Switching to a new broadband plan

If you mean business, then you should be making the most of a business-grade broadband plan. This action plan includes step-by-step advice to take the pain out of finding and s...

Nelly Phelan, senior marketing and communications manager for ELK fashion and accessories.
Customer Experience
Customer Experience
Search engine marketing: can small businesses be more competitive?

The majority of Australian customers regularly use search engines to find and research a business, but only 26 per cent of small businesses use search engine optimisation (SEO)...