Create product hype
Follow in the international shoe retailer Footlocker’s lead and film the unboxing of new and highly awaited product releases. Show off anticipated releases or newly restocked best sellers in the same way.
Demonstrate brand philosophy
Burton Snowboards get it right by showing the fun and active attitude of their brand by taking their followers on a ride on one of their skateboards. Think about what defines your brand and get creating.
Grow community engagement
Beloved cookie company Oreo recently wrapped up their Mini Delivery campaign. Oreo shared a video a fan made of their mini Oreo box being opened. The repost shows Oreo’s appreciation of customers’ effort and love of their brand.
Give access to your business
While access to your business might not be as exclusive as entry to The White House, behind-the-scenes insights generally fare well on social media. An invitation to peek inside your workplace, photography shoot or business production is all it takes to spark a potential customer’s curiosity.
Show that you’re relatable
American high street retailer JCPenney expresses their playful brand ethos by showing videos of celebrities having fun with its products. But who says you need the pull of a celebrity brand ambassador to do the same? People are interested to know the stories behind your brand, so let your staff be the video stars.
Hyperlapse and your customers
Video sales letters and video media are all the rage today. You can use Hyperlapse for your marketing to help grab your prospect's attention and build customer relations.