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5 ways to use Instagram's new app

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Facebook’s visuals-based social media network Instagram has launched its own standalone video app. Here's how to get the most out of it for your business.

Last June, Instagram introduced video to the formerly static social media app. This year’s big announcement which has come almost fifteen months later is about the launch of Hyperlapse, its standalone video time lapse app. Launched on August 19, the app lets users film, edit and share handheld video footage with enhanced video stabilisation – no more shaky footage!

Rivals since Day 1 of their launches Instagram and Vine, only allow 15-second video and six-second videos respectively. What Hyperlapse and Vine’s own time lapse feature (without video stabilisation) lets you do is speed up your video to fit more of your brand’s story in.

Since listed in the App Store (coming soon to Android), many brands have jumped on the opportunity to show what they are all about sped-up video. To give you an idea on how you could incorporate video in your own social media strategy, Smarter have put together five of the best uses of Hyperlapse we’ve seen so far.

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Create product hype

Follow in the international shoe retailer Footlocker’s lead and film the unboxing of new and highly awaited product releases. Show off anticipated releases or newly restocked best sellers in the same way. 

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Demonstrate brand philosophy

Burton Snowboards get it right by showing the fun and active attitude of their brand by taking their followers on a ride on one of their skateboards. Think about what defines your brand and get creating.

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Grow community engagement

Beloved cookie company Oreo recently wrapped up their Mini Delivery campaign. Oreo shared a video a fan made of their mini Oreo box being opened. The repost shows Oreo’s appreciation of customers’ effort and love of their brand.

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Give access to your business

While access to your business might not be as exclusive as entry to The White House, behind-the-scenes insights generally fare well on social media. An invitation to peek inside your workplace, photography shoot or business production is all it takes to spark a potential customer’s curiosity.

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Show that you’re relatable

American high street retailer JCPenney expresses their playful brand ethos by showing videos of celebrities having fun with its products. But who says you need the pull of a celebrity brand ambassador to do the same? People are interested to know the stories behind your brand, so let your staff be the video stars.

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Hyperlapse and your customers 

Video sales letters and video media are all the rage today. You can use Hyperlapse for your marketing to help grab your prospect's attention and build customer relations.

 Watch

Want to get started? Instagram's video here for more Hyperlapse ideas.

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