Customer Experience

3 new features of Facebook's pages redesign

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Facebook's business pages received new features and new ways of finding and using the tools you need.

Facebook begun rolling out their back-to-basics take on the News Feed, but the makeover hasn’t stopped there. The company announced the release the revamp of Pages for desktop. On the new “streamlined look” Facebook says that it will "make it easier for people to find the information they want and help Page admins find the tools they use most.”

So let’s take a look at what’s changed:

map of the world with icons of mobile phone, shopping cart and credit card over it

1. Timeline design

While the two-column layout is here to stay, your posts will sit snugly in the right column. Your customers would previously select “About” to see your business information. These details will now feature in the left column on the timeline.

Information about your business, including a map, your business hours and contact details, photos and any videos you’ve posted will be found in this section, so check they are up-to-date and on-brand.

2. Admin tools

Facebook’s introduced an easy-to-see metrics section on the far-right which gives you a snapshot of what’s happening on your Page – ads running, new likes, plus, unread notifications and messages. If you’d like to see more insights, you can access this by clicking into the sections. 

For those who are used to moving their cursors to the top-right for advertising features and detailed analytics, you’ll have to get used to shifting your mouse to left where its new home is.

3. Pages to watch

Admins who use the Pages to Watch feature, you’ll now find it sitting in the Page Insights tool. Previously creating a list of Pages similar to your own to track competitor performance meant that you could see their Page likes and the changes in them.

Now on the “Overview” tab within Page Insights admins can see key stats about the Pages they’re watching such as the number of posts this week and post engagement.

Social media is a great gateway to talk to your customers.
Find out more

Man rubbing his eyes while working on a laptop
Customer Experience
Customer Experience
Are you making these common online marketing mistakes?

We’re in the middle of a digital marketing revolution, with an array of digital tools and technologies available to small businesses. But, as with any tool, it’s how you use it...

Tips for getting the most out of email marketing
Growth
Growth
Tips for getting the most out of email marketing

To make sure you’re maximising your email marketing campaigns, we’ve compiled a list of the best email marketing features – and why you need to start using these now. With 79 ...

Women looking at screens in an office.
Tech Solutions
Tech Solutions
Smarter Action Plan: Switching to a new broadband plan

If you mean business, then you should be making the most of a business-grade broadband plan. This action plan includes step-by-step advice to take the pain out of finding and s...

Nelly Phelan, senior marketing and communications manager for ELK fashion and accessories.
Customer Experience
Customer Experience
Search engine marketing: can small businesses be more competitive?

The majority of Australian customers regularly use search engines to find and research a business, but only 26 per cent of small businesses use search engine optimisation (SEO)...