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Customer Experience

3 new features of Facebook's pages redesign

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Facebook's business pages received new features and new ways of finding and using the tools you need.

Facebook begun rolling out their back-to-basics take on the News Feed, but the makeover hasn’t stopped there. The company announced the release the revamp of Pages for desktop. On the new “streamlined look” Facebook says that it will "make it easier for people to find the information they want and help Page admins find the tools they use most.”

So let’s take a look at what’s changed:

map of the world with icons of mobile phone, shopping cart and credit card over it

1. Timeline design

While the two-column layout is here to stay, your posts will sit snugly in the right column. Your customers would previously select “About” to see your business information. These details will now feature in the left column on the timeline.

Information about your business, including a map, your business hours and contact details, photos and any videos you’ve posted will be found in this section, so check they are up-to-date and on-brand.

2. Admin tools

Facebook’s introduced an easy-to-see metrics section on the far-right which gives you a snapshot of what’s happening on your Page – ads running, new likes, plus, unread notifications and messages. If you’d like to see more insights, you can access this by clicking into the sections. 

For those who are used to moving their cursors to the top-right for advertising features and detailed analytics, you’ll have to get used to shifting your mouse to left where its new home is.

3. Pages to watch

Admins who use the Pages to Watch feature, you’ll now find it sitting in the Page Insights tool. Previously creating a list of Pages similar to your own to track competitor performance meant that you could see their Page likes and the changes in them.

Now on the “Overview” tab within Page Insights admins can see key stats about the Pages they’re watching such as the number of posts this week and post engagement.

Social media is a great gateway to talk to your customers.
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