Marketing Ideas

Want to increase traffic through your doors? Whether your store is digital code or bricks and mortar, we’ve got plenty of smarter ideas and tech advice to help you put together an effective advertising, branding or marketing strategy for your small business.

Customer Experience
Customer Experience
Beyond the 'like': Extracting value from social media data

Even smaller operations can mine social media data and use those insights to build a better business.

Customer Experience
Customer Experience
Small companies are bigger with video

Today, virtually anyone can shoot a decent video on a smartphone and upload it to social media, the company website, YouTube and any number of proprietary platforms.

Customer Experience
Customer Experience

Omnichannel: The art and science of a cross-platform customer

With businesses operating in so many different channels—both on and offline—the challenge is how to give your customers the consistent and unified experience they expect.

Customer Experience
Customer Experience
Beyond the 'like': Extracting value from social media data

Even smaller operations can mine social media data and use those insights to build a better business.

Customer Experience
Customer Experience
Small companies are bigger with video

Today, virtually anyone can shoot a decent video on a smartphone and upload it to social media, the company website, YouTube and any number of proprietary platforms.

Customer Experience
Customer Experience
Is your business ready for marketing 2.0?

The Smarter Guide To Marketing 2.0 brings together some of the brightest marketing minds to help get your business on top.

Customer Experience
Customer Experience
No-sweat social media

You don’t need to exhaust yourself being all over every variety of social media, just choose the channels where your customers are.

Customer Experience
Customer Experience
Direct mail 2.0: Making tech physical

Direct mail has been the faithful companion for marketers for aeons. And merging the digital with the physical is giving it a new lease on life.

Customer Experience
Customer Experience
Do your online marketing strategies need a health check?

Marketing is a fundamental ingredient in the recipe book for success in businesses. But as technology continues to create new ways of talking to your audience, we look at what ...

Customer Experience
Customer Experience
Instagram advertising 101

As a social platform, Instagram has been celebrating an explosion of attention in Australia – and businesses are the latest to benefit.

Customer Experience
Customer Experience
Are the words on your website costing you customers?

To better understand if your website copy is effectively communicating, it’s worthwhile to consider what is going through the mind of the prospective customers who are reading ...

Customer Experience
Customer Experience
Marketing tools for culturally diverse customers

Marketing to a culturally diverse audience can be tricky. Even if your customers are based in Australia, its size and multiculturalism mean careful consideration of your audien...

Customer Experience
Customer Experience
Snare last-minute Christmas sales

What is Webrooming and how you can take advantage of this shopping trend? Webrooming is the sibling of showrooming, which is the practice of using stores to compare produc...

Customer Experience
Customer Experience
How one strategy can add thousands to your database

Regardless of the type of business you have, or product or service you sell, there is massive untapped potential in email marketing and the automation of your campaigns.

Customer Experience
Customer Experience
4 email subject line tricks to increase your open rate

With email, there’s a fine line between ‘read’ and ‘delete’. How can you make sure you’re getting cut-through?

Customer Experience
Customer Experience
Building the everyman's brand: Marketing the spring racing carnival

Over more than 150 years, the Victoria Racing Club has built a brand that’s gone global and appeals to Aussies from vastly different social strata. We speak to CEO Simon Love a...

Customer Experience
Customer Experience
Media relations 101: Getting your business out there

Marketing can be an expensive exercise, but knowing what the media is after can go a long way towards getting your name out in the local community.

Customer Experience
Customer Experience
Turning online relationships into customers

Everyone likes dealing with their friends. But can a social relationship between business and consumer benefit the bottom line?

Customer Experience
Customer Experience
Local area marketing: Big ideas for small business

Sometimes the best way to market your business isn’t to go big, and a focus closer to home is more valuable.

Customer Experience
Customer Experience
Design online: Making big branding affordable

You don’t need a million dollar budget to get the best logo. Start-ups and small businesses now have access to world-class designers thanks to dedicated online marketplaces.

Customer Experience
Customer Experience
Facebook advertising 101: What you need to know

Small businesses are spoilt for choice when it comes to advertising. But with more users than the other major social networks, Facebook holds many opportunities for business.

Customer Experience
Customer Experience
Making change: Why crowdfunding is good for business

When you set yourself a fundraising target, there are many ways to raise the capital. And today, more and more people are turning to crowdfunding to help them reach their goals...

Customer Experience
Customer Experience
Making the most of social: Q&A

Telstra brought experts together to discuss how businesses could make the most of their social media. Smarter has the highlights from the session.

Customer Experience
Customer Experience
Growth hacking: 3 Australian companies doing it right

The internet and the online business world are ablaze with growth hacking. It’s a startup movement that uses data as a backbone to creatively fuel customer conversion, retentio...

Customer Experience
Customer Experience
Becoming social: Which platforms should you invest in?

Social media can be one of the most effective places to market your business, but with so many different sites out there, how can you know where to start?

Customer Experience
Customer Experience
3 things your business can get out of LinkedIn

LinkedIn is more than a glorified Rolodex. It’s not just another site for job seekers and recruiters. And while it falls under a social media platform, like Facebook, or Twitte...

Customer Experience
Customer Experience
SEO 101: 5 things you can do today to grow your online presence

For many, SEO can seem like a foreign concept, better left to tech brands. But there are very real benefits to having a smart site, and very easy ways to go about it.

Customer Experience
Customer Experience
Growth hacking and the business benefits

It might seem like the internet’s new buzzword, but growth hacking is serious business. And it’s changing the way smart companies think about acquiring and retaining new custom...

Customer Experience
Customer Experience
Personal branding: Showing value vs. showing off

Personal branding can help you build your business, create engagement with customers and give insights into your values. So why do so many businesses shy away?

Customer Experience
Customer Experience
Breakfast with Tiffany: GRiP

Find out how generosity, responsiveness and proximity can boost customer engagement.

Customer Experience
Customer Experience
When is DRTV right for your small business?

Direct response TV has come a long way since those yell and sell spots we remember from years gone by.

Customer Experience
Customer Experience
How Realestate.com.au dominates with content

Of all the online marketing strategies out there, few compare to the longevity and effectiveness of content marketing. And REA Group is a prime example of content done well.

Customer Experience
Customer Experience
Google's guide to marketing your small business Part 2

In the second part of our series, Google Australia and New Zealand’s Head of Small and Medium Business Marketing talks about search engine marketing, analytics and the future o...

Customer Experience
Customer Experience
Google's guide to marketing your small business Part 1

In a two-part series, we talk to Google Australia and New Zealand’s Head of Small and Medium Business Marketing on how businesses can market themselves online.

Customer Experience
Customer Experience
Aussie businesses need to be more social savvy

Global companies are moving beyond seeing ‘social’ as media and are engaging social tools into everyday marketing messages. Where does Australia rate with this trend?

Customer Experience
Customer Experience
How to use social media to engage customers

When you engage your customers via social media, you’re speaking to them while they’re immersed in their lives, sometimes in places as intimate as their bedroom. Here’s how to ...

Customer Experience
Customer Experience
How far should you push your marketing?

‘Push’ marketing has some converts among shoppers – but there are still plenty of doubters. When it comes to 'push' marketing by brands and Retailers, less is usually more...

Customer Experience
Customer Experience
The business benefits of arts sponsorship

If you could make one investment that had these three outcomes – motivate and inspire staff, spread the word to new networks about your brand and stimulate creativity within th...

Customer Experience
Customer Experience
The five steps to social selling that really matter

Social selling is fast becoming a mandatory program for any business. But without the right framework, will your social sales strategy sink or swim?

Customer Experience
Customer Experience
Books are the new business card

It’s time for the business card to step aside. The book you’ve penned about your business is now the best way to generate business leads and let people know you’re the expert.

Customer Experience
Customer Experience
Turning social media friends into successful marketing campaigns

Can small business rely on social media to drive a promotional campaign?

Customer Experience
Customer Experience
How to wow clients during spring racing carnival

Is there anything more exciting than being trackside at a big horseracing carnival? The betting thrills, the people watching and of course the magnificent horses make the races...

Customer Experience
Customer Experience
What makes an engaging App?

All of the best recreational, educational, and training apps are designed to keep users interested. Here’s how you can build an app that conquers boredom.

Customer Experience
Customer Experience
5 ways to use Instagram's new app

Facebook’s visuals-based social media network Instagram has launched its own standalone video app. Here's how to get the most out of it for your business.

Customer Experience
Customer Experience
The new marketing: Are we spamming yet?

The mobile phone is our constant companion, so is it the perfect device to deliver advertising?

Customer Experience
Customer Experience
Low cost, big return: Make your marketing work for you

For many businesses, the last quarter of the financial year is make-or-break time. If your revenue projections peak towards the busy Christmas or summer season, now's the time ...

Customer Experience
Customer Experience
3 new features of Facebook's pages redesign

Facebook's business pages received new features and new ways of finding and using the tools you need.

Customer Experience
Customer Experience
Click bait: How to use Facebook to increase engagement and boost sales

Avoid mistakes, focus on mobile and learn the tricks of the trade from Stephen Scheeler, Head of e commerce, Retail, Automotive and QSR of Facebook ANZ.

Customer Experience
Customer Experience
Top tips for free media exposure for your business

Ever wondered how business owners get the opportunity to provide expert comment in print or digital articles? Read on for tips on becoming a journalist’s source.

Customer Experience
Customer Experience
Get the best out of social media for your business

Social media can be a mystery, but there are simple ways to get the best out of social media for your business.

Customer Experience
Customer Experience
Sherbet Birdie's top social media tips

Tiffany Loh explores how glamour portrait company Sherbet Birdie gets the best out of social media.

Customer Experience
Customer Experience
White noise: How a report can attract new customers

Increasingly professional service firms are using the ‘free report’ or ‘white paper’ as a marketing strategy, and here's why.

Customer Experience
Customer Experience
3 ways to brand yourself

You don't have to pretend to be someone or something you're not for your business to get publicity.

Customer Experience
Customer Experience
6 simple ideas to boost your social media presence

These easy steps can help you build your following without a huge marketing spend. Social media is now an integral part of marketing and advertising plans, but some small ...

Customer Experience
Customer Experience
How to inspire customer loyalty

A customer loyalty program is much more than a card-based reward system - it's a way to create brand fanatics.

Customer Experience
Customer Experience
How to create a hit radio advertisement

A captive (car bound) audience and a reach of millions across many demographics – but is radio in reach of a small business budget?

Customer Experience
Customer Experience
Does your brand tell a story?

Delizia’s gelato was a trade secret among Brisbane’s top restaurants until the family business started sharing its history with the general public in a major brand redesign. It...

Customer Experience
Customer Experience
The importance of brand value

Sometimes it comes down to having the right vibe to persuade people to spend their money with you – and that’s regardless of price, says Rowan Dean.

Customer Experience
Customer Experience
4 ways to optimise your Facebook page for graph search

Facebook's graph search functionality has now launched, here's how to help customers discover your business when using it.