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Customer Experience

Tips to save your business from getting a bad reputation

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Murky waters exist in every industry, but some get a worse rap than others. Here’s how you can throw your business a lifeline and prove to your customers you're worth their trust.

Ask the person sitting next to you which professions they think are the most trustworthy, and they’ll probably mention doctors, nurses, other emergency workers, or teachers. Ask them which professions they least trust, and they’ll most likely include politicians, lawyers and door-to-door sales people. 

It’s no surprise lower-regarded professions often attempt to align themselves with more caring ones through charitable deeds. Real estate agents and law firms are obvious examples with their logos and mottos emblazoned on sporting club uniforms. 

So what can you do if you work in an industry that struggles with poor industry image in an untrusted profession, or a boom industry with high churn and a big reputation problem? Personal training, security provision, auto industries, and even financial businesses can be prey. Try to work the problem from inside rather than buying another industry’s reputation.

shady silhouette men shaking hands

Ask yourself the following questions:

  1. What if your marketing and business story were based on real contributions: to your clients, to your industry, or beyond?
  2. What if you instilled your business with the same values as the caring professions?

Here are some tips to help you reconnect with your inner lifesaver:

1. Ask clients what concerns they have when working with people in your industry. Write a blog or newsletter article to show you understand and how the industry could change these perceptions.

2. Take a stand for the values that matter to you and your business. Make it known to among industry associations and your own networks.

3. Align yourself with the others in your industry who are doing a great job, whether officially or unofficially. Collaborations can help you both achieve more.

4. Ask your clients what they most value about the services your business provides. The things they value should be clearly stated in your any marketing material. This will help you stand out from the competition.

Back to your roots

So, sit down quietly and think back to where it all began. Think about what sparked the choice to go into business. What was your unique contribution going to be? Find that spark and put it back into your service and marketing. If you can show as much care and concern for your clients as a lifesaver does for swimmers, you’ll generate dignity for your industry as well as your own business. 

Violet Roumeliotis, 2017 Telstra Business Woman of the Year.
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