Ask yourself the following questions:
- What if your marketing and business story were based on real contributions: to your clients, to your industry, or beyond?
- What if you instilled your business with the same values as the caring professions?
Here are some tips to help you reconnect with your inner lifesaver:
1. Ask clients what concerns they have when working with people in your industry. Write a blog or newsletter article to show you understand and how the industry could change these perceptions.
2. Take a stand for the values that matter to you and your business. Make it known to among industry associations and your own networks.
3. Align yourself with the others in your industry who are doing a great job, whether officially or unofficially. Collaborations can help you both achieve more.
4. Ask your clients what they most value about the services your business provides. The things they value should be clearly stated in your any marketing material. This will help you stand out from the competition.
Back to your roots
So, sit down quietly and think back to where it all began. Think about what sparked the choice to go into business. What was your unique contribution going to be? Find that spark and put it back into your service and marketing. If you can show as much care and concern for your clients as a lifesaver does for swimmers, you’ll generate dignity for your industry as well as your own business.