Published: June 4th 2015
The rise of mobile devices in business is fast becoming the norm for businesses in retail. A recent Telstra research report, How mobility is changing the rhythm of Australian retail, stated that retailers should “Use every opportunity to incorporate mobile devices into operational infrastructure to improve information flow to team members, improve transaction times for customers and reduce operational costs” to future-proof their business.
This is what’s known as the ‘Third Wave of Mobile’. The first was when everyone got mobile devices. The second was using your mobile in the workplace. The third wave is where companies are interacting with their customers via mobile devices.
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