Customer Experience

Next gen retail: How mobile devices are changing bricks and mortar stores

Branko Miletic
Technology Journalist

Branko Miletic is a journalist with 15 years experience specialising in IT and general business issues

Branko Miletic
Technology Journalist

Branko Miletic is a journalist with 15 years experience specialising in IT and general business issues

Next time you walk into a department store, electronics chain or even your local pizzeria and ask one of the Retail assistants a question, there’s a chance they will consult their tablets or mobile device for the answer.

The rise of mobile devices in business is fast becoming the norm for businesses in retail.  A recent Telstra research report, How mobility is changing the rhythm of Australian retail, stated that retailers should “Use every opportunity to incorporate mobile devices into operational infrastructure to improve information flow to team members, improve transaction times for customers and reduce operational costs” to future-proof their business.

This is what’s known as the ‘Third Wave of Mobile’. The first was when everyone got mobile devices. The second was using your mobile in the workplace. The third wave is where companies are interacting with their customers via mobile devices.

Women in store using smartphone

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