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Customer Experience

All I want for Christmas is... To do my Christmas shopping

Brendan Donohoe
Smarter Writer

Brendan Donohoe is a seasoned ICT executive with a career spanning 25 years in the industry. He is Executive Director of Solution Sales, Telstra Business

Brendan Donohoe
Smarter Writer

Brendan Donohoe is a seasoned ICT executive with a career spanning 25 years in the industry. He is Executive Director of Solution Sales, Telstra Business

Highlights
  • Having a website can help influence shoppers’ in-store purchases.    
  • Almost two-thirds of retailers rely on their customers coming into their stores to complete a transaction.    
  • e-commerce platforms can be integrated with accounting platforms, shipping carriers, payment gateways and sales channels like eBay. 

Where has this year gone?

In less than a month we’ll be cranking the Christmas tunes, stuffing ourselves silly on turkey, seafood and pudding, and sitting around the Christmas tree giving gifts to our loved ones.

But if you’re anything like me, the thought of battling the crowds in the malls and department stores in the lead up to Christmas, let alone finding the time to do it, can be too much to bear. 

Last year I tested the online shopping waters with some great buys for the family, and I plan to do my shopping online again this year - yes, I’ll admit I haven’t started it yet.

Table with laptop and credit card

For me, the beauty of doing my shopping online is that I can research, plan and make purchases at a time that suits me, where it suits me – and with increasing numbers of Australians doing the same thing, retail businesses simply can’t afford not to be online this Christmas.

In fact, Australian shoppers are expected to spend more than $48.1 billion over the Christmas trading period – and whilst around eight percent of retail sales influenced by online research which led to an instore purchase could be much higher.

Our research with 1,031 SMBs showed only-one-in two have a website, and one-in-three have e-commerce functionality, with majority (59 per cent) relying on the physical or in-store experience to make sales.

We know that time, money and resourcing are all factors that can influence a business’ decision of whether to get a website or not which is why we’ve developed our Online Essentials product to help SMBs create a digital presence and do more to be found in search results on Google, Google Maps and Yellow Pages.  The good news is that our experts can help businesses get online or add an online store in a matter of days.

Similarly, our team can help businesses build powerful online stores that integrate with accounting platforms, payment gateways, shipping carriers and sales channels like eBay.

We recently caught up with Clementine Round from Rosenberg Shoes and Diana Eid from Designer Hair Studios to find out how being online has changed the way they do business. This article originally appeared on Telstra Exchange.

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