Having a Facebook, Twitter or Instagram presence is a business imperative - – making the most of these channels, however, is very time consuming. If you’re a small team, then your time is likely already
The good news is that it’s possible to take advantage of the opportunities offered through social media with minimal time investment, using a handful of apps and services that streamline the procedure and offer set-and-forget tools for staying on top of it all.
Even if you had all the time in the world, it would still be physically impossible to monitor the internet for every mention of your company name or brand. That’s where Mention comes in.
This real-time media monitoring application isn’t limited to social media, and will track keywords you specify (which can include employee names, competitors and meaningful words that are specific to your industry) across social, discussion forums, blogs and news sites.
It’ll even cross the border and monitor in other countries, with support for 42 multiple languages. The first keyword alert and 250 mentions areis free, after which you can go on a monthly plan to add more alerts, mentions, social accounts and users to your account.
Buffer is your social media scheduling and dashboard go-to. It makes it easy to post across your Facebook, Twitter, LinkedIn and Pinterest accounts.
When you have a little more time to dedicate to your social media outreach, you’re best off tailoring your posts to each platform in line with the different types of audiences, but from the outset, Buffer will enable you to post the same thing across all of your social media accounts simultaneously.
It also has built-in analytics that’ll tell you which posts are resonating with your followers (and which ones aren’t), as well as inform you when the best times are to publish your updates. With the latter information in mind, you can schedule your posts ahead of time to ensure you reach your audience at the time that they’re most likely to read it.
Similar to Buffer, Hootsuite has some advanced social media listening tools built-in for free that you’d typically have to pay a monthly subscription for.
This includes the ability to create custom streams based on a specific keyword so you can stay on top of any relevant conversation, see what social media users are saying within your neighbourhood, and create separate lists for influencers and important clients so you can stay up-to-date on what they’re saying without having to read your whole social media stream.
You’ll have to put in a bit more effort to set these things up compared to one of the paid services, but it’s a set-and-forget procedure – once you set all of your keywords and lists in advance, you’ll be able to monitor everything much quicker and easier than through accessing each network the conventional way.
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Originally published February 18th 2015. Updated July 31st 2019.