Business IQ

Little data: What your customers might tell you (if you listen)

Deborah Tarrant
Business Journalist

Deborah Tarrant is a Sydney-based business writer who specialises in the nexus where people meet business

Deborah Tarrant
Business Journalist

Deborah Tarrant is a Sydney-based business writer who specialises in the nexus where people meet business

Big data has a little brother that should not be dismissed. Deborah Tarrant looks at the many benefits for business when customer little data is captured.

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