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Nathanael Peacock
Technology Journalist

Nathanael Peacock is a tech, digital and entertainment writer

Nathanael Peacock
Technology Journalist

Nathanael Peacock is a tech, digital and entertainment writer

Everybody wants to be “innovative”, but is it possible for innovation to come in a package? Or can it be built into people and process?

For business, innovation can often be synonymous with profit: If a product or service is truly innovative, there’s likely to be a market for it. Innovative solutions are likely to be more efficient, freeing up time to let staff to do their thing.

And so businesses large and small are looking for ways to improve innovation without relying on one or two innovative staff to drive new ways of doing things. Increasingly, these businesses are looking at existing skill sets, structured ways of working and products like Adobe® Kickbox to work smarter.

Lightbulbs hang in front of a blue wall

Process in a box

One of the areas businesses can stand to benefit most is through implementing processes that encourage all ideas to reach their full potential, rather than relying on inspiration to strike in formalised meetings or brainstorms.

Adobe Kickbox aims to provide this process in a tool designed to create ‘innovators, not innovations’. It is a free program available on the Adobe Kickbox site.

The process essentially boils down to empowering employees to come up with ideas and put them through an internal rigour test before it goes to people who make the final call on what is implemented.

Not all ideas are brilliant, but by knocking out the bad ones, and refining some others, you can find the ideas that can make a difference. 

Adobe rolled out this system first internally, then open-sourced the process through their website.


Give every idea the ability to prove itself. A strong idea can come from the most unlikely inspiration, so process, collaboration and discussion are important to finding new ways of working – and there are products on the market that can help you do it.

The right people

Facebook® is well known for adapting to the needs and wants of their users – a feat that’s cemented their position as the world’s more ubiquitous social network with almost 1.5 billion active monthly users.

And innovation goes to the very heart of what they do – they’ve bought companies that can push boundaries and their Silicon Valley headquarters are designed specifically to promote innovation. But it’s when it comes to people that Facebook think outside of the traditional business hierarchy.

Facebook tries to focus all of its assets on a problem when it arises, using senior members as designers and problem solvers. Senior members of staff are encouraged to be entrepreneurial thinkers, rather than just gate-keepers.

It’s a concept that should ring true for any business – senior members should be some of the most innovative and experienced members of the company, so it’s important to use their experience to guide the future. 


You’re a leader of the business, but that doesn’t mean you shouldn’t be rolling up your sleeves and getting involved with solving problems. Your expertise, knowledge and experience can help your teams’ ideas go from good to great.

Let staff do their thing

Less than 20 years ago, the word “Google” didn’t exist. Yet in two decades it’s become a noun and verb that’s entered the international lexicon, while the company has tackled search engines, wearable technology, driverless cars, mapping and build-your-own mobile phones (just to name a few).

And at the heart of the innovation is the 70/20/10 rule coined by Google® executive chairman, Eric Schmidt: That 70 per cent of time should be spent doing your job, 20 per cent of time should be spent doing things related to your job, and 10 per cent of time should be spent doing something unrelated to your job.

Of the last two, 20 per cent could mean learning new skills, or a new program, while 10 per cent could be learning what another department does or looking for new business. According to David Guerra, an evangelist at Google, some of the best ideas (such as Gmail®) have come from ordinary employees using their 10 per cent.


Your staff all have set responsibilities but their interests can be just as valuable to business success. By giving people the freedom to think outside their job role, you can unlock new ways of thinking about old problems.

Looking at what the world’s most innovative companies are doing provides a starting point for business to find their own inspiration and innovation. A common thread through most processes that promise innovation is that ideas need to be given a chance to survive, and an open mind can unearth ideas that make things faster, more profitable, easier or less wasteful.

And that’s all innovation is, at its core – whether it’s a monumental or minute change, it’s ideas that make things work a little better. And they can found everywhere.

Innovation is an integral part of making a business succeed.

Learn how to build a culture of innovation in your workplace.

Find Out More

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