About Smarter Business™

Your business is your everything. It’s your purpose, your legacy, your driving force. It’s what gets you up in the morning and what keeps you up at night.

Believe us, we get it. That’s why Smarter Business™ is here with the insight, inspiration and ideas you need to help you do what you do best – run your business.

We’ve brought together a team of business and technology journalists, editors and influencers to help Australia’s community of small and medium businesses access the technology and know-how that helps solve problems, create opportunities and support you to thrive today and into the future.

It’s all about keeping up with today’s constantly shifting tech so you can work smarter, get ahead of the competition, grow your business and, most importantly, keep your customers happy.

Presenting practical tips and expert opinions, tech reviews and the inspirational stories of people who’ve done it, Smarter Business™ is dedicated to bringing you well-researched, high-quality information that digs deeper, looks further and works harder – so your business can too.

Smarter Business™ is proudly powered by Telstra.

Our Featured Authors

Adam Turner
Technology Journalist

Adam Turner is a Sydney Morning Herald senior technology columnist who has been writing about the challenges facing Australian business for more than a decade

Alexandra Cain
Business Journalist

Alexandra Cain writes regularly for the small business sections of The Age, Sydney Morning Herald and Australian Financial Review

Allison Tait
Smarter Writer

Allison Tait is a freelance writer, blogger and author

Andrew Barnes
Smarter Writer

Andrew is President of ALPMA and Financial Controller of the Lantern Legal Group

Andrew Colley
Smarter Writer

Andrew Colley has written about technology, business and media for over a decade - nine years on a national newspaper

Andy Sheats
Smarter Writer

Andy Sheats is passionate about online platforms and how they change the way organisations build customer relationships

Angela Allan
Technology Journalist

Angela Allan is a music and lifestyle journalist with a special interest in technology and startup culture. Angela writes for Rolling Stone and the Star Weekly

Anna Horan
Culture Journalist

Anna Horan is writer and editor based in Melbourne. She has written for Broadsheet, The Big Issue and Junkee Media, and is the former editor of TheVine.

Anneli Knight
Smarter Writer

Anneli Knight is a journalist, writer and academic with a background in law and finance. She lives in Byron Bay

Anthony Caruana
Smarter Writer

Anthony Caruana is an experienced writer and small business owner who is passionate about working smarter

Ben Angel
Entrepreneur

Ben Angel is an author of three bestselling business and personal development books. He specialises in helping small business, entrepreneurs and companies become more appealing to the media and their customers

Ben Birchall
Industry Expert

Ben Birchall is a writer, broadcaster and content specialist

Ben Keenan
Industry Expert

Ben Keenan is an integrated copywriter and creative director. He can be found talking, writing and teaching at thethoughtpolice.com.au

Ben Yi
Industry Expert

Ben Yi is the Business Development Manager at muru-D, the startup accelerator backed by Telstra. Ben is known as a Pricing and analytics Expert

Benedict Brook
Smarter Writer

Benedict Brook is a journalist and communications consultant with two decades' experience working in Australia and the UK

Betsan Jones
Technology Journalist

Betsan Jones is a freelance lifestyle and tech journalist with experience across a number of international publications

Branko Miletic
Technology Journalist

Branko Miletic is a journalist with 15 years experience specialising in IT and general business issues

Brendan Donohoe
Smarter Writer

Brendan Donohoe is a seasoned ICT executive with a career spanning 25 years in the industry. He is Executive Director of Solution Sales, Telstra Business

Cameron Cooper
Business Journalist

Cameron Cooper is an experienced business journalist from Brisbane, Australia, and chief writer for Coopermedia.

Carey Swan
Smarter Writer

Carey Swan is a writer and sub-editor with an interest in popular culture and stories people tell. Her industry experience spans more than 25 years

Carl Naessens
Smarter Writer

Carl Naessens is Digital Lead, Managed Business at Telstra Australia. He began life in sales and product management with Fuji Film APac and after six years in a national role, had a greater calling: marketing

Carl Spurling
Smarter Writer

Carl Spurling is the CEO of Proquo, a start-up joint venture between NAB and Telstra.

Carolina Arcos
Industry Expert

Carolina Valdes Arcos is a digital enthusiast that enjoys helping businesses achieve their online presence goals

Claire Connelly
Business and Finance Journalist

Claire Connelly is an award-winning freelance journalist. She writes for publications including the AFR, The Age, ABC, SBS and Junkee.

Daniella Doughan
Business and Finance Journalist

Daniella Doughan is a business and finance journalist from Sydney, Australia.

Danny Corvini
Smarter Writer

Danny Corvini is a contributor to Smarter Business™ and he brings a focus on property and culture

Deborah Tarrant
Business Journalist

Deborah Tarrant is a Sydney-based business writer who specialises in the nexus where people meet business

Diane Bosdorf
Education Journalist

Diane Bosdorf has worked as an editor in education with the Victorian State Government and in the VET sector

Drew Hendricks
Smarter Writer

Drew Hendricks covers technology and entrepreneur motivation for Forbes.com and Inc. Magazine

Drew Turney
Technology Journalist

Drew Turney writes about technology, science, film, books, pop culture and the crossroads between any or all of them

Effie Zahos
Smarter Writer

Effie Zahos is editor of <i>Money </i>magazine and has over 22 years' experience in the finance industry.

Ella Mumby
Technology Journalist

Ella Mumby is a digital, social and lifestyle writer

Elysia Raphael
Industry Expert

Elysia Raphael is a Melbourne-based social media marketer, who thinks in hashtags and sees the world clearly through Instagram's many filters

Emily Brayshaw
Smarter Writer

Emily Brayshaw was a tech journo for 9 years before working at a big four consulting firm. She's been with SMARTER since 2009.

Ennis Cehic
Industry Expert

Ennis Cehic is a writer and creative interested in branding, culture and the digital impact on society

George Groves
Technology Journalist

George Groves is a writer interested in all forms of technology, creativity and digital trends

Glen Carlson
Entrepreneur

Glen Carlson is an award winning entrepreneur, speaker and co-founder of Key Person of Influence, Australia's ninth fastest growing company in 2014

Hannah Jones
Journalist

Hannah Jones is a writer interested in lifestyle and business trends

Harley Dale
Industry Expert

Dr. Harley Dale is a career economist with 25 years experience spanning teaching, consultancy and banking

Harry Lowes
Smarter Writer

Harry Lowes is the general manager of digital marketing at Telstra Business

Iain Ferguson
Business and Technology Journalist

Iain is a freelance writer and editor with extensive experience in journalism and corporate communications.

Jaime McIlwraith
Smarter Writer

Jamie McIlwraith is a gardening-mad, motorcycle-riding writer and blogger with an interest in small business

James Adonis
Smarter Writer

James Adonis is a columnist for The Age and has written three books on business leadership. He is the co-founder of Team Leaders, a company dedicated to developing the best front-line managers

James Greaney
Industry Expert

James Greaney is a planning and analytics specialist working in the advertising industry.

Jason Cunningham
Entrepreneur

Jason Cunningham is a finance whiz, speaker and media personality that can be heard on SEN1116 and The Living Room on Channel 10

Jeff Haden
Business Journalist

Jeff Haden is a bestselling ghostwriter, speaker, Inc. Magazine contributing editor, and LinkedIn Influencer

Jenna Hanson
Business and Technology Journalist

Jenna Hanson covers business news and technology for Smarter Business™

Jenneth Orantia
Smarter Writer

Jenneth Orantia is a journalist who has been reporting on tech developments and trends for the last decade

Jessica Rowe
Culture Journalist

Jessica Rowe is a Melbourne-based writer with a passion for not-for-profits, the digital world and making a difference

Jillian Lewis
Smarter Writer

Jillian Lewis is a writer and editor living in Sydney, Australia.

John Dee
Smarter Writer

Jon Dee is founder of PlanetArk and DoSomething and author of 'EnergyCut'

Jonathan Crossfield
Business and Technology Journalist

Jonathan is an award-winning journalist, blogger, writer and editor, locked in a daily fight for the keyboard with two very impatient cats.

Kate Hennessy
Smarter Writer

Kate Hennessy is a freelance journalist who has been writing about technology, small business, sustainability and corporate social responsibility for over a decade

McMurray Katie
Smarter Writer

Katie McMurray is a content editor for Smarter Business™

Kevin Dolan
Technology Journalist

Kevin Dolan is a writer who specialises in technology, advertising and communications

Krishan Sharma
Technology Journalist

Krishan Sharma is a freelance journalist who writes for various consumer tech and business IT publications

Lachlan Colquhoun
Technology Journalist

Lachlan Colquhoun has had a 30 year career in the media, working for some of the world's best known mastheads both in Australia and overseas

Leanne Clancey
Food Journalist

Leanne Clancey is a freelance food and travel writer based in Melbourne. She contributes regularly to a range of publications including Fairfax Good Food, Broadsheet Media and SBS Feast magazine

Leda Nissan
Smarter Writer

Leda Nissan is a news writer with a lifestyle and small business focus

Leon Gettler
Business Journalist

Leon Gettler is an independent journalist, author and public speaker

Lisa Messenger
Entrepreneur

Lisa Messenger is the CEO of The Messenger Group and founder and editor-in-chief of The Collective. She has authored and co-authored over a dozen books and become an authority in the start-up scene

Lynda Dugdale
Smarter Writer

Lynda Dugdale is deputy editor of INTHEBLACK and has over two decades of journalism experience

Mark Chipperfield
Smarter Writer

Mark Chipperfield has been a journalist for 30 years, writing about everything from business to craft beer and travel

Matt Holden
Smarter Writer

Matt Holden is the editor of The Age Good Cafe Guide

Matt Rose
Entrepreneur

Matt Rose is a creative technologist and Co-Founder of Sipple, the app that lets you savour every drop of wine.

Michael Baker
Smarter Writer

Michael Baker is a retail consultant and vice-chair of the ICSC's Asia-Pacific Research Council

Michelle Legge
Business Journalist

Michelle Legge is the Smarter Business™ Digital Editor. She's the former editor of Hooroo.com by Qantas and contributes regularly to small business, social media and lifestyle publications

Michelle McQuaid
Smarter Writer

Michelle McQuaid is a business productivity coach and author. She contributes regularly to The Huffington Post and Psychology Today

Mike Doman
Technology Journalist

Mike Doman is a technology, lifestyle, industrial and education writer

Morris Kaplan
Smarter Writer

Morris Kaplan is a former finance and venture capitalist who writes for entrepreneurs and professional services firms

Nathanael Peacock
Technology Journalist

Nathanael Peacock is a tech, digital and entertainment writer

Nick Bolton
Smarter Writer

Nick Bolton is a strategist, producer and director, producing corporate and online video, film and theatre

Nina Hendy
Smarter Writer

Nina Hendy is an Australian business journalist writing about marketing, entrepreneurs, startups, money and finance

Paul Tyler
Smarter Writer

Paul Tyler was appointed as the Group Managing Director of Telstra Business in December 2016. An engineer by training, Paul has degrees from the University of New South Wales and an MBA from University College Dublin.

Penny Locaso
Entrepreneur

Penny Locaso has brought her passion for profit with purpose and wellbeing to the fore and founded BKindred

Rima Edwards
Smarter Writer

Rima Edwards spent 15 years working as television editor for networks in Australia and overseas, before making a sea change to the South Coast of NSW. She now produces documentaries and branded video

Ross Greenwood
Smarter Writer

Ross Greenwood is the Nine Network's business and finance editor and hosts Money News on 2GB

Rowan Dean
Smarter Writer

Rowan Dean is an award-winning creative director, social media commentator and advertising guru

Ryan Bonnici
Industry Expert

Ryan Bonnici is the Marketing Director (APAC) for HubSpot

Sara Howard
Smarter Writer

As a business owner and writer, Sara Howard has first-hand experience in marketing, cash flow management and technology

Sholto Macpherson
Smarter Writer

Sholto Macpherson builds business models and tech stacks for cloud accounting practices on DigitalFirst.com

Simon Sharwood
Technology Journalist

Simon Sharwood has written about technology since the early 1980s and still isn't bored

Siobhan Coleman
Finance Journalist

Siobhan Coleman is a financial, marketing and lifestyle writer

Smarter For or Against
Smarter Writer

Every month, Smarter brings you two different sides of a topical business issue. Our selected writers go head-to-head in our debate so you can decide for yourself who comes out on top .

Smarter Staff
Smarter Writer

This article has been written by the Smarter Business™ Staff Writers

Steve Lopez
Culture Journalist

Steve Lopez is an experienced writer in culture, social issues and fashion

Stuart Ridley
Business and Technology Journalist

Stuart Ridley is the Smarter Business™ Print Editor and has covered trends in small business, tech and marketing for two decades

Sue Williams
Smarter Writer

Sue Williams is a journalist and best-selling author who has been writing on business trends and techniques for the past 20 years

Sylvia Pennington
Business Journalist

Sylvia Pennington writes regularly on business and technology for the Sydney Morning Herald and The Age

Teena Wooldridge
Smarter Writer

Teena Wooldridge is the general manager of business CRM at Telstra.

Tiffany Loh
Smarter Writer

Tiffany Loh is the Smarter Business™ & News and Digital Editor, with varied writing experience always looking for a unique story

Tim Dawson
Industry Expert

Tim Dawson is an Experience Design Lead who has worked on strategic projects for major Australian and international brands

Tim Otton
Smarter Writer

Tim Otton is Telstra's General Manager of Cloud Strategy and Platforms, he is an expert in cloud, communications and analtics

Tina Wild
Smarter Writer

Tina Wild is a freelance writer specialising in health, personal development, small business marketing and not for profit projects

Tomer Garzberg
Entrepreneur

Tomer Garzberg is the Managing Director of StrongmanDigital.com.au and Growth Hacker at TomerGarzberg.com, with over 12 years content and digital marketing experience

Tommy McCubbin
Industry Expert

Tommy McCubbin is an advertising veteran, creative director and creator of Futuresandwich.com

Tony Chilvers
Industry Expert

Tony Chilvers is a marketing and communications specialist with experience in multiple industries in South Africa and Australia

Trent Innes
Smarter Writer

Trent Innes is the Managing Director of Xero Australia and has more than 17 years of experience growing and managing major businesses in the accounting and IT industries.

Valerie Khoo
Smarter Writer

Valerie Khoo is a journalist, keynote speaker and author of 'Power Stories'. A mentor to business owners and startups, she is also national director of the Australian Writers' Centre

Yvette Chegwidden
Smarter Writer

Yvette is a Content marketing specialist based in Sydney.

Zilla Efrat
Business Journalist

Zilla Efrat is a freelance journalist who has spent the past 25 years writing on all facets of business and finance for print and online publications, and has been editor of Company Director, AB+F and Super Review

Zoe Efron
Journalist

Zoe Efron is a writer and designer who specialises in youth media and interactive marketing